Germany

Sun care achieved small and stable demand in Germany in 2023, in both value and volume terms. Premium sun care outperformed mass sun care, at around double the performance rate in both value and volume terms. The popularity of premium sun care is…

Skin care saw healthy value growth in Germany in 2023, supported by high prices and premiumisation, while volume sales are inching closer towards positive sales compared to the previous year. Overall, the self-care and wellness trend remains strong,…

Premium beauty and personal care outperformed its mass counterparts in Germany in 2023. The higher-income segment of consumers is less inclined to make sacrifice in beauty and personal care and considers premium options as an investment in wellbeing.…

Oral care saw small value and volume growth in Germany in 2023, supported by baseline demand for daily oral hygiene products. Toothpaste is strongly supported in this sense in a volume capacity, while tooth whiteners was seeing the strongest value…

Men’s grooming remained in a slight negative-digit volume slump in Germany in 2023, with value sales better supported by high prices. Men’s toiletries (bath and shower) is a key subcategory which is seeing positive volume growth, alongside the good…

Mass beauty and personal care showed healthy growth in Germany in 2023. This growth was multifaceted, driven in part by inflationary price increases, but also by some consumers trading down from premium products to mass variants. Regarding the…

PET bottles continue to be the most popular pack type for laundry care products in Germany, and were also gaining share in this category in 2023, which is expected to continue over the forecast period. PET bottles are generally non-reactive and are…

Sales in hair care in Germany were supported by ongoing baseline demand in 2023. As seen in other beauty and personal care categories, the post-pandemic landscape in the country has inspired consumers to pay more attention to their personal grooming…

Fragrances enjoyed healthy value and volume sales in Germany in 2023, with premium fragrances slightly outperforming mass fragrances. As seen across other beauty and personal care categories, the post-pandemic landscape and various health and…

Depilatories saw a sluggish, still-negative, volume performance in 2023 in Germany, while value sales achieved only small value growth. This contrasts quite strongly with the high levels of growth seen across some other beauty and personal care…

Deodorants showed solid growth in Germany in 2023, in both value and volume terms. While the stronger value growth is being driven by high unit prices, volume demand comes from a strong base. This is being driven by consumers’ return to active,…

Colour cosmetics maintained dynamic current value growth in Germany in 2023, with both premium and mass colour cosmetics experiencing healthy growth, with high double-digit increases. Mass colour cosmetics grew slightly faster than premium, although…

Beauty and personal care maintained solid current value growth in Germany in 2023, in part attributed to high prices, whereas volume sales remained variable across the categories. Premium beauty and personal care outpaced the growth rate of mass…

Bath and shower saw positive value sales in Germany in 2023, in part due to inflationary pressures causing high prices, while volume remained in a slight negative slump. That said, performance is variable across categories. For example, body…

Value sales saw decent growth in baby and child-specific products in Germany in 2023, however, volume sales are more challenged due to declining birthrates, although remaining positive due to baseline demand. There is also strong competition within…

Producers of sweet biscuits in Germany are having to navigate uncertain times marked by fluctuating prices and economic instability. Several factors are contributing to this volatility, significantly impacting both players and consumers. One of the…

Sugar confectionery in Germany experienced challenging times in 2023, primarily due to the highly fluctuating price of sugar. This volatility created significant hurdles for confectionery manufacturers, impacting production costs and pricing…

In 2024, snacks in Germany is navigating a dynamic landscape shaped by several key trends. While fluctuating ingredient prices present ongoing challenges, dramatic price changes are anticipated to be less frequent than in previous years with the…

The landscape of savoury snacks in Germany is experiencing significant shifts due to economic pressures and evolving consumer expectations. Price fluctuations in essential ingredients, especially edible oils, are impacting production costs. These…

Rising retail prices of ice cream in Germany stem from several factors, notably increased energy expenses linked to cooling systems. With ice cream demand traditionally peaking during the warmer summer months, retailers face heightened electricity…