India

In 2023, sun care in India saw robust double-digit retail current value growth, with sun protection remaining the only category with notable sales. Growth was significantly driven by the continued increase in outdoor activities and events. The rising…

In 2023, skin care in India continued to see robust retail current value growth, maintaining its double-digit growth momentum. A key driver of this growth was the increasing consumer focus on ingredients, with consumer awareness and knowledge driving…

Premium beauty and personal care in India experienced robust double-digit retail current value growth in 2023, driven by categories such as colour cosmetics, skin care, and deodorants. Both international and local premium brands capitalised on this…

Oral care in India experienced mid single-digit retail current value growth in 2023, driven by brands expanding their presence in rural markets, and targeting premiumisation in urban areas. Amongst the various categories within oral care, toothpaste…

Men’s grooming in India experienced substantial retail current value growth in 2023, fuelled by increasing awareness amongst men about grooming and personal care. Historically, men in India showed limited interest in grooming beyond basic hygiene.…

Mass beauty and personal care in India experienced robust retail current value growth in 2023, with a significant driver of sales being the integration of skin care ingredients across various categories. This trend, often referred to as…

Hair care in India maintained solid retail current value growth in 2023. Salon professional hair care showed robust growth for another year in 2023, surpassing the growth rates of all other hair care categories. This growth was driven by increasing…

Fragrances in India experienced significant retail current value growth in 2023, driven by several key factors which contributed to expanding the popularity and consumption of such products. As Indian consumers increasingly prioritise personal care…

Depilatories in India experienced substantial double-digit retail current value growth in 2023, finally surpassing the pre-pandemic sales figures. This surge can be attributed to the growing consumer inclination towards personal grooming as a…

Deodorants in India showed double-digit retail current value growth in 2023. Consumers are increasingly conscious about personal hygiene, driving demand for deodorants as an essential grooming product. Moreover, a growing desire for good health and…

In 2022, colour cosmetics in India successfully recovered from the impacts of the pandemic, setting the stage for a double-digit surge in retail current value growth in 2023. Post-COVID-19, skin care products were all the rage, overshadowing the…

In 2023, beauty and personal care in India exhibited substantial retail current value growth, and maintained momentum across all the main categories. Colour cosmetics, sun care, and fragrances were amongst the fastest growing categories, driven by…

In 2023, bath and shower in India experienced mid single-digit retail current value growth, particularly driven by intimate hygiene and body wash/shower gel, which saw the strongest growth rates within bath and shower. The surge in intimate hygiene…

Baby and child-specific products in India continued to see strong retail current value growth in 2023, despite the deceleration in the birth rate. Several factors are contributing to the declining birth rate in the country, including obesity, stress,…

After seeing declines during the first year of the pandemic in 2020, cigarettes experienced volume and current value growth in India in 2021 and 2022, which continued for a third year in 2023. This was due to increased office occupancy, moderate…

Since 2012, gutkha, a popular smokeless tobacco product, has been banned across India. The Food Safety and Standards Authority of India (FSSAI) banned the manufacture, sale, and distribution of gutkha, categorising it as a food product. Some states…

Cigars and cigarillos in India saw continued retail volume and current value growth in 2023. Cigar lounges play a crucial role in promoting the popularity of cigars in the country. Such establishments offer consumers a diverse range of options and…

Cigarettes in India maintained solid retail volume growth in 2023, with the primary driver behind this increase being the return of people to office spaces after the end of the pandemic. According to commercial real estate firm Cushman and Wakefield,…

The Mumbai in India report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Delhi in India report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…