Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
In 2023, sun care sales recorded double-digit growth in retail value terms. This was largely due to inflationary pressures, however, as volume growth maintained a steadier pace. With that said, 3-in-1 and 2-in-1 sun care products represent the latest…
Sun care witnessed dynamic current value growth in Morocco in 2023. Dermocosmetics sun care is thriving in Morocco, accounting for the majority of total sun care value sales. Sun care has enjoyed steady development due to the expansion of tourism,…
In 2023, retail value sales of skin care recorded double-digit growth. This was largely driven by inflationary pressures, however, as volume growth was more modest. Manufacturers and skin care companies in Tunisia are now leveraging social media…
Skin care witnessed dynamic growth in Morocco in 2023. Dermocosmetics skin care is thriving in Morocco, particularly dermocosmetics facial care, which is achieving a higher level of penetration amongst Moroccan consumers. Dermocosmetic skin care…
In 2023, premium beauty and personal care in Tunisia experienced stagnation in volume but an increase in value terms. This trend was primarily driven by several factors. Firstly, inflation and rising prices had a significant impact, particularly…
Premium beauty and personal care saw double-digit current value growth in Morocco in 2023. Premium brands are gradually becoming more prominent, mostly in the skin care category. Consumers are increasingly looking for premium dermocosmetics products…
In 2023, a growing trend emerged in oral care in Tunisia focused on achieving whiter teeth. Local consumers pursued various avenues to attain this goal, including professional treatments at dental clinics or adherence to daily oral care regimens.…
Oral care registered current value growth in Morocco in 2023. Oral care is seeing sales increase largely because of an expanding consumer base, as rising levels of health and hygiene awareness lead to more rigorous and regular oral care regimens.…
Disposable razors, particularly Bic Sensitive 1 and Gillette Blue II, dominated the men’s grooming landscape in 2023, representing the majority of razor products available in traditional grocery retailers and corner shops across Tunisia. These brands…
Men’s grooming saw current value growth in Morocco in 2023. Men’s razors and blades posted moderate value growth and a slight fall in volumes, due mainly to the maturity of the category. Moreover, the decline in volumes can also be attributed to the…