Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Following the outbreak of COVID-19, many consumers are spending more time at home, with hybrid working becoming increasingly common. The rise in home offices has increased the demand for air care products, including scented candles, liquid air…
While overall retail volume sales of air care continued to decline in 2023, this trend was mostly driven by the larger spray/aerosol format, as an increasing number of consumers are moving away from these products due to concerns over the impact of…
Air care is a discretionary category, thus is facing the challenges of offering non-essential products in a time of economic uncertainty and inflationary pressures. That said, sales are still managing to show positive volume and value growth, albeit…
Throughout 2022 and 2023, sales of air care products were negatively impacted by tough economic conditions, which saw cash-strapped consumers seek to rationalise their expenditure by switching away from non-essential products. This was accompanied by…
Air care did not escape the spike in retail current unit prices in 2022 and 2023 due to high inflationary pressure. As in other home care categories, this brought higher inputs costs (energy, materials, labour, shipping, etc) and resulted in…
Volume sales for air care in Belgian continued to fall in 2023, with the category’s products widely regarded as non-essential and thus not included on the shopping list for the many households grappling with tighter spending budgets. Inflationary…
.Air care in Morocco witnessed a positive growth in current value terms in 2023, continuing the trend of the previous year. Spray/aerosol air fresheners continued to be the most widely used product type, as well as posting the strongest overall…
The evolution of modern, post-pandemic lifestyles, which included spending more time at home, led to an increase demand for air care in 2023. With a high proportion of consumers adopting hybrid working patterns, they were keen to use these products…
Romanian consumers remained very attached to their homes, and there was still a large part of the population that worked from home (or in a hybrid work system). In general, consumers are placing a higher importance on having a pleasant environment at…
Most areas in air care recorded a retail volume sales decline in 2023 due to high inflation and the increase in unit prices that triggered the double-digit retail value growth in current terms. The affordability of gel air fresheners and…
While retail value sales posted a positive performance in 2023, this was driven by rising inflation and increased price points across air care. In comparison, retail volume sales struggled, as higher price points saw consumers reducing their…
In Australia, air care experienced only minimal growth in retail volume terms in 2023, influenced by several factors. One key factor is the rise of alternative products such as luxury candles and other alternative scented items that cater to…
In 2023, the prices of air care products experienced a significant rise, driven by the devaluation of the Turkish Lira. This devaluation led to higher expenses in importing, producing, and distributing these products, compelling manufacturers to…
With consumers spending more time at home during the COVID-19 crisis, demand for air care increased. People looked to improve the ambience of their home, removing bad smells and replacing them with ones that could enhance the home environment and…
Household sustainability and environmental awareness drive a demand for natural ingredient air care products. Manufacturers respond with innovations, such as the 2023 launch of Air Wick Active Fresh Room Spray, a spray/aerosol air freshener…
Though air care in Kazakhstan saw rising value sales in 2023, volume sales were in decline. Spray/aerosol air fresheners continued to account for the largest share of volume sales in the overall category, while electric air fresheners showed the most…
Air care in Georgia faces moderate volume growth in 2023, with current value growth stimulated by rising retail prices. As in other categories, modern retail is the main catalyst for rising consumption of air care products in Georgia. Indeed, air…
Overall retail volume sales of air care products displayed a modest uptick in 2023. However, this growth narrative unfolded against the backdrop of notable shifts in unit prices. The incremental growth observed in overall volume sales of air care…
The use of natural ingredients in air care is gaining substantial appeal among consumers in Singapore. This growing trend reflects a shift towards more sustainable and environmentally-friendly choices, aligning with the increasing awareness and…
Air care recorded retail volume growth in 2023, albeit at a slower pace than for several years. The largest category, spray/aerosol air fresheners, saw a healthy performance, due to the affordability and ease of use of these products. This popular…