In the modern digital era, children in the United Arab Emirates are increasingly engaging with social media platforms such as TikTok and YouTube. Prompted by "skinfluencers," particularly those from Generation Alpha, children are adopting skin care routines at a much younger age than previous generations, who might have only used occasional lip gloss or nail polish.
The premium segment in the United Arab Emirates holds significant growth potential for baby and child-specific products in the coming years, with overall premium value sales growth outperforming the mass segment. This growth will be driven by various factors, including parental concerns regarding chemical ingredients, urbanisation, and the increasing participation of women in the workforce, resulting in higher disposable incomes.
The digital marketplace in the United Arab Emirates boasts a wider selection of products than bricks-and-mortar stores, especially pharmacies that often carry conventional items. As parents in the United Arab Emirates lean towards exploring innovative children’s products, they are gravitating towards online platforms for their shopping needs.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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