Over the forecast period, sweet biscuits, snack bars and fruit snacks in Nigeria will record positive growth in terms of both retail volume and current value sales, as the country’s economic recovery boosts consumer affordability. The category’s products are considered the most important within snacks among local consumers, being sweet, filling and seen as relatively healthy.
Having been forced to focus on smaller pack sizes in order to maintain some demand (both in sweet biscuits and in fruit snacks) during periods of weak economic growth it is expected that, as the economy improves over the forecast period, manufacturers will return to trying to develop value-added, high-quality products. These will include products that utilise ingredients which add a healthier element to snacks such as sweet biscuits - for example milk, fruit and nuts.
Fruit snacks is set to turn in a solid performance in volume and value terms over the forecast period. Health and wellness trends, along with the growing urban population, will fuel demand for convenient, health-positioned snacks.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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