Online platforms are now the preferred booking method for many Malaysians. Younger generations are shaping booking sales as these consumers are more open to purchasing their trips online where they can quickly and easily compare prices, reviews and options.
AirAsia launched Air Asia Holidays in September 2022 which enables customers to package flights, hotels and activities in one booking and at one price. Air Asia Holidays is being trialled in Malaysia and the Philippines and if it proves successful it could help to reshape the booking landscape in Malaysia.
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Understand the latest market trends and future growth opportunities for the Booking industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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