Childrenswear has experienced substantial challenges in 2022 and 2023, due to grappling with persistent adverse economic factors. This trend is expected to persist in the short term, particularly over the next one or two years.
The evolution of the body positivity movement, which began its resurgence with the advent of the third wave in 2012, initially focusing on the celebration of larger-sized bodies, has significantly influenced the landscape of the US fashion industry. This impact is particularly evident in women’s fashion, where brands such as Savage X Fenty and Girlfriend Collective have seen soaring sales by placing a strong emphasis on size inclusivity.
As the post-pandemic landscape unfolds, the behaviour of US parents, which is poised to significantly influence their children, reveals intriguing trends. Parents are dedicating more of their time to online video gaming than before the pandemic, and they are displaying a heightened interest in purchasing digital fashion items, surpassing the enthusiasm of non-parents.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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