The outlook for retail sales of cigarettes in Estonia over the forecast period is not positive, with declining smoking prevalence and the increasing preference for e-vapour products, especially among younger consumers, expected to underpin a negative sales performance for the category. While retail volume sales of cigarettes are expected to continue rising during 2023, largely as a result of the stricter enforcement of anti-tobacco smuggling measures at Latvia’s eastern borders with Russia and Belarus, over the longer term it is expected that retail sales of cigarettes will continue on the downward trend that has been a defining feature of the category for some time.
No significant changes are expected to be seen in the competitive landscape in cigarettes in Latvia over the forecast period. As mentioned above, the ban on advertising means that brand owners have virtually no opportunities at all to promote their brands, and this also means that there is much less incentive for them to launch new products, as they would not be able to support these launches with marketing and communications campaigns, On the consumer side, smokers generally have little motivation to try other brands of cigarettes due to the absence of marketing campaigns.
During the forecast period, Latvia’s illicit cigarette trade is set to remain in decline and this is set to be due to two main factors. The first of these is the more stringent approach that is being taken to curbing tobacco smuggling at border crossings on the country’s eastern frontiers with Russia and Belarus.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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