With the dog population set to remain fairly stable over the forecast period, opportunities for further volume growth within dog food will remain limited. Consumers who are currently feeding home-prepared meals or table scraps to their dogs are likely to continue to do so, which will lead to an overall high level of saturation.
Mars is expected to continue to retain its leading position over the forecast period, thanks to its portfolio of highly trusted brands, including Pedigree, Frolic and Chappi, which combine quality with affordable prices. Moreover, consumers tend to be fairly loyal to the brands and products they perceive as being beneficial for their dogs, with the result that changes to the competitive landscape are expected to be limited.
In terms of distribution, the growing popularity of high-quality private label products will contribute to the ongoing success of pet shops and superstores during the forecast period. In addition, consumers will continue to value the high level of expertise, wide product selection, pet-friendly displays and additional services offered by retailers such as Fressnapf, despite the high level of convenience and value offered by e-commerce.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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