Ecuador

Specialist hair care products are becoming increasingly important in Ecuador, not least as many consumers are looking for products that have been specifically developed to address their personal needs more effectively. Within this context, for…

In 2023, retail value growth for wipes were positive in Ecuador, with the category having an active, competitive landscape. The low barriers to entry have facilitated the emergence of numerous small brands, providing customers with a wide array of…

Ecuador has been through a series of economic crises in recent years and, according to Instituto Nacional de Estadísticas y Censos (INEC), more than 60.5% of Ecuadorians are currently underemployed or struggling to make ends meet despite working…

Surface care saw dynamic growth during the COVID-19 pandemic as consumers elevated cleaning routines in their homes, and used products to disinfect them on a regular basis. With the pandemic largely under control and virus concerns reduced,…

Ecuador's warm and humid tropical climate, mostly in the coastal and Amazon Regions, is favourable to a diverse range of insects, including mosquitoes, ants, and cockroaches, which are common household pests. Spray/aerosol insecticides provide an…

The normalisation of consumers' lifestyles post-pandemic, including dining out and ordering takeaways, has continued to reduce demand for dishwashing products, and the category recorded further volume decline in 2023. Dishwashing registered a boom in…

Consumption of black tea continued to increase in Ecuador during 2023, although retail volume growth rates remain modest and this is largely due to the perception among local consumers that black tea is a traditional product and a rather…

In 2023, the menstrual care landscape in Ecuador showcased a fall in retail value sales while retail volume slowed. A decline in retail value was the result of consumers' increasingly cautious spending behaviour, with political instability and rising…

Air care was negatively impacted by the arrival of the pandemic as many consumers considered these products to be irrelevant. However, as fear of the pandemic has waned, consumers have turned to air care products again as they look to create a…

Shoe polish, the largest category within polishes, recorded strong double-digit value and volume growth in 2023, with sales driven by the reopening of schools. 2023 was the first year of a full return to in-person classes after pandemic-related…