In the post-pandemic era, while the impact of COVID-19 is gradually waning, the slowdown in China’s macroeconomic environment is influencing the overall consumer landscape. Overall eyewear in China is therefore set to see a slower but solid single-digit current value growth rate in 2024, with spectacles, contact lenses, and sunglasses all expected to show growth.
Myopia control remains one of the most significant drivers of growth in 2024. Despite a decline in the birth rate, there is an increasing willingness amongst parents to invest in their children’s vision.
Domestic brands are gradually gaining share in various eyewear categories in China. With the rise of cultural confidence, consumer trust in domestic brands is increasing.
In spectacles, although retail e-commerce has gained some share over the years, offline channels are expected to continue to overwhelmingly dominate in 2024. Despite the highly optimistic prospects for retail e-commerce, offline channels have a clear advantage and meet consumers’ needs, due to the necessity of optometry and adjustments.
Eyewear in China is set to maintain solid current value growth throughout the forecast period, with increases expected across the main categories. The polarisation trend, which involves a clear division between high-end and low-end products, is expected to continue shaping the eyewear industry in the coming years.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Eyewear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
If you're in the Eyewear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!