Limited-service restaurants will continue to see positive growth in current value growth across the forecast period, supported by better economic conditions, which will have a positive impact on household spending. A rebound in international tourism will also be a key growth driver, given that the country is well-known for its varied cuisine.
During the forecast period, the digital marketing strategies of limited-service restaurant players will be instrumental in capturing new audiences. Specifically, companies will increasingly embrace social media platforms as a means to connect more personally with their customers.
Health and wellness concerns are likely to have an impact on the market for limited-service restaurants over the forecast period. With obesity considered as a growing problem in the Philippines, the government has proposed plans to impose a higher rate of tax on junk food and sweetened beverages, in order to address this issue.
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Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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