Food for Body and Mind

Delivery

This report comes in PPT.

Key Findings

Mental wellbeing has become a top priority for consumers in a post-pandemic world

Many consumers have experienced stress, anxiety and mental health problems as a result of the Coronavirus (COVID-19) crisis. Mental wellbeing will be a lot more talked about in a world beyond the pandemic. Consumers actively engage in a holistic concept of wellbeing, seeking natural food and beverage products that meet the purpose of not only providing a nutritious solution, but benefits to the mind too.

Functional ingredients become a new value driver

There is a whole wave of new product launches making use of functional ingredients to tap into the mental wellbeing space. Blends of superfoods, adaptogens and nootropics gain popularity and promise to boost brain function, memory and mood.

Brain/memory health positioning to be combined with life stage nutrition

Brain/memory health traditionally has a strong prevalence in baby food and continues to inspire product innovation in this field. Future opportunities and growing interest are seen in the consumer segment of seniors/ageing population where memory health is of growing concern.

Nootropics in support of cognitive performance propel product innovation

Cognitive performance is another feature sought after by consumers. More and more consumers are eager to choose food and beverage products with nootropic properties that promise to increase mental focus.

Consumers seek natural solutions to manage stress and mood

Pill fatigue and the natural trend are key drivers of consumers increasingly leaning towards food and beverage products with functional ingredients that help to uplift mood and reduce stress. Companies explore different strategies to promote those benefits including the use of the gut-brain axis, botanicals and CBD edibles.

Promising future Outlook for mental wellbeing space

Despite challenges to succeed in the mental wellbeing space, there is growing interest from consumers and companies in products with benefit for the mind. Mood Food and Stress Management hold the strongest potential in the medium term.