Despite consumer concerns that gum is not healthy for teeth, the category is expected to recover and continue to grow in the forecast period. Gum is a habit that many consumers have developed over many years.
Bubble gum is expected to experience decline over the forecast period. While chewing gum has adapted to the health and wellness trend, bubble gum is considered to be bad for oral health, as it contains a high level of sugar.
More innovations and launches are expected in chewing gum during the forecast period. Danish start-ups are already penetrating the market, raising funds, expanding and going international due to their novel products and good marketing.
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Understand the latest market trends and future growth opportunities for the Gum industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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