In 2023, home and garden in Brazil continued to experience high value growth, albeit at a decelerated pace, influenced by a blend of discernible trends and economic dynamics. The substantial drop in inflation from 9.
In Brazil, the rise of the atacarejo store format (under warehouse clubs) emerged as a prominent trend in 2023, offering affordable prices and bulk purchase options, particularly appealing in the post-pandemic era amid inflationary pressures. Retailers recognised the potential of atacarejos, capitalising on their cost-efficient setup and product affordability, attracting budget-conscious consumers.
2023 witnessed significant shifts in the competitive landscape of home and garden in Brazil. Tramontina, a leading player, experienced a decline in brand share overall, attributed to sluggish growth across most categories except for lawnmowers, amid heightened competition.
Channel dynamics are evolving to accommodate shifting consumer behaviours and preferences. E-commerce, particularly marketplaces such as Shopee and Shein, are gaining traction, especially in homewares, offering convenience, competitive pricing, and expansive product ranges.
Home and garden in Brazil is poised for growth over the forecast period, buoyed by several favourable economic indicators. With inflation on a downward trajectory, combined with lower interest rates and improved employment and income rates, there is a strong likelihood of increased household consumption.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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