The market is dominated by foreign suppliers, as imports account for 50.6% of total market size in 2023. Households drive market demand, with household spending representing 79.4% of total demand in 2023. Australia has the 11th largest market size for household cleaning and personal care products across the top 20 developed countries, with demand reaching USD10.3 billion in 2023. Unilever Australia Trading Ltd is the largest company in Australia, generating 28.4% of the industry’s total production value in 2023. The industry is concentrated, with the top five companies generating 70.0% of total production value in 2023. The total number of companies increases in 2023, to 1,531 units. The costs of the industry decrease by 1.1% in 2023, largely driven by declining labour costs. The industry’s profitability increases and stands at 27.4% of production value in 2023, the third highest across the top 20 developed countries. The industry’s exports share decreases in 2023 to 13.2% of total production output. With production value of USD2.8 billion, Australia accounts for 90.2% of the Australasia total in 2023.
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This Euromonitor industrial report provides unique information on Household Cleaning and Personal Care Products in Australia: ISIC 2424. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Household Cleaning and Personal Care Products in Australia: ISIC 2424 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
This is the aggregation of basic chemicals, fertilisers and nitrogen compounds, man-made fibers, paints and varnishes, pesticides and other agro-chemical products, photochemicals, explosives and other chemicals, plastic in primary forms and synthetic rubber.
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