HW Soft Drinks

Understand the latest market trends and future growth opportuniti...

Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.

Country Report

HW Soft Drinks in Argentina

Nov 2023

During 2022, the perceptions of Argentinean consumers with regards to health and wellness soft drinks were still being shaped by their experiences during the COVID-19 pandemic, which meant that many consumers remained heavily focused on products with…

USD 990
Country Report

HW Soft Drinks in Australia

Nov 2023

As a result of the COVID-19 pandemic, more and more consumers are prioritising their health and looking for ways to improve their overall health and wellbeing. With cardiovascular diseases on the increase in Australia, health concerns related to the…

USD 990
Country Report

HW Soft Drinks in Austria

Dec 2023

A wide range of health and wellness soft drinks categories recorded positive retail volume growth in 2022 as consumers prioritised various health and wellness attributes when purchasing soft drinks. The increased interest in improving one’s diet to…

USD 990
Country Report

HW Soft Drinks in Belgium

Nov 2023

As obesity and general health are growing concerns among Belgium’s population, low and no sugar soft drinks are becoming more popular and are taking sales share from regular soft drinks. The leader of the category, Coca-Cola, is a significant example…

USD 990
Country Report

HW Soft Drinks in Brazil

Oct 2023

In October 2022, Brazil’s new label legislation was put into practice, updating the previous regulations with important advancements, the first being a front-facing nutritional label. This is starting to highlight the importance of ingredients and…

USD 990
Country Report

HW Soft Drinks in Canada

Jan 2024

The momentum regarding the general health and wellness trend preceded even COVID-19, as local consumers searched for ways to prioritise their wellbeing through soft drinks. As the pandemic substantially impacted the lives of consumers, interest in…

USD 990
Country Report

HW Soft Drinks in Chile

Nov 2023

Chileans have substantially increased their awareness of the dangers to health that many soft drinks pose for them, especially carbonates and juice, and they are showing interest in improving their overall health. Legislation and more publicly…

USD 990
Country Report

HW Soft Drinks in China

Nov 2023

Chinese consumers are becoming increasingly health-conscious and concerned about the negative health effects of excessive sugar consumption. This has led to the rise of better for you soft drinks, including low and no sugar drinks. This is also being…

USD 990
Country Report

HW Soft Drinks in Denmark

Nov 2023

There are multiple health and wellness claims in soft drinks, including natural and organic; fortified with vitamins and minerals; superfruit and immune system or brain work support; energy boosting and mental health care. These are targeted at a…

USD 990
Country Report

HW Soft Drinks in Finland

Nov 2023

The selection of functional soft drinks is growing in Finland and consumers are exhibiting great interest in products that offer added protein and an energy boost. Finns lead hectic and active lifestyles in the cold and dark Nordic climate, making…

USD 990
Country Report

HW Soft Drinks in France

Nov 2023

Overall volume sales of organic soft drinks in France declined for a second consecutive year in 2022, and at a steeper rate than in 2021. This was partly explained by the stabilisation of consumption patterns, as demand for such products surged in…

USD 990
Country Report

HW Soft Drinks in Germany

Nov 2023

In 2022, health claims within soft drinks that were a good source of antioxidants, minerals or vitamins grew significantly in Germany. This growth was driven by increasing consumer awareness and interest in nutrition and wellness, as Germans sought…

USD 990
Country Report

HW Soft Drinks in Greece

Nov 2023

Sugar has become a key focus of consumer health concerns on the back of increasing publicity around the role of excessive sugar consumption in the development of a range of health problems, including obesity, type 2 diabetes and hypertension. Sugary…

USD 990
Country Report

HW Soft Drinks in Hong Kong, China

Nov 2023

Since the pandemic, local consumers have become extremely aware of the importance of health and wellness. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2022, 71% of Hong Kong respondents stated that they…

USD 990
Country Report

HW Soft Drinks in India

Nov 2023

Over the last few years, The Coca-Cola Co has been trying to diversify by introducing a host of health and wellness beverages and reducing its dependence on sugary carbonated drinks. For instance, it is working on reducing the sugar content of its…

USD 990
Country Report

HW Soft Drinks in Indonesia

Nov 2023

As Indonesians become more health-conscious, they are increasingly inclined to choose – and often willing to pay a premium for – soft drinks with added functional ingredients that can improve their general wellbeing, reduce the risk of certain…

USD 990
Country Report

HW Soft Drinks in Ireland

Jan 2024

Functionality has been the defining trend within soft drinks in 2022, with products being fortified with ingredients such as vitamins and zinc. Post-pandemic trends have led consumers to look for improved nutrition to support their immune system and…

USD 990
Country Report

HW Soft Drinks in Israel

Dec 2023

The bottled water category is enjoying steady growth due to a new government tax that is being applied to sugary drinks. The imposition of the tax is encouraging many consumers to move away from the now expensive, sugary carbonated drinks towards…

USD 990
Country Report

HW Soft Drinks in Italy

Nov 2023

The strongest trend in health and wellness soft drinks in Italy in 2022 concerned the development of low sugar and no added sugar soft drinks. This was linked to the growing media attention on Italy’s rising obesity rate and the health risks…

USD 990
Country Report

HW Soft Drinks in Japan

Nov 2023

More consumers are turning towards drinks that offer fortification or functionality, as these are increasingly seen as options that can help to improve their diet. Consumers want to improve any health issues that they are concerned about, and are…

USD 990
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