Limited-Service Restaurants in Asia Pacific

May 2022

After sales at limited-service restaurants (LSR) declined in 2020, negatively impacted by measures taken to contain the spread of Coronavirus (COVID-19), they were back recording positive growth in 2021. Even in 2020, LSR was one of the better performers, given the ability of most players in this channel to adapt to increased takeaway and home delivery orders. Further positive growth is expected over the coming years.

USD 1,325
Request More Information

Delivery

This report comes in PPT.

Key findings

Home delivery sales spike during the pandemic

The LSR channel was able to weather the pandemic better than most other areas of foodservice, helped by the fact that many players were already set up for takeaway or home delivery, which could easily substitute eat-in during periods when COVID-19 case numbers were spiking. Home delivery will continue growing over the forecast period, although LSR players are likely to increasingly move away from third party delivery services, which cut into their margins, and launch D2C ordering systems as they look to keep costs down.

Japanese convenience store LSR expand their offer

As Japan’s convenience store LSR see increasing competition from other foodservice players, they are expanding their own offer. For example, Lawson launched Yaki-imo, a slow-baked sweet potato that is a common winter snack traditionally sold through food trucks/carts, while Seven-Eleven introduced freshly baked bread from June 2021, and FamilyMart renewed the coffee line-up for its Famima Café, using more high-quality coffee beans and a new drip method.

Chained LSR dominate value sales

While independent LSR still dominate outlet numbers, chained operators lead in terms of value sales. Chained players also performed better when the pandemic hit the region in 2020 thanks to having greater financial resources to invest in improving digitalisation and takeaway/home delivery operations.

Positive growth expected over the forecast period

Asia Pacific returned to positive growth in real value terms in 2021, with this expected to continue throughout the 2021-2026 period, although the renewed lockdowns in China in 2022 could see the current forecasts downgraded. Digital technologies will help LSR players to reduce costs, enhance the consumer experience and build customer loyalty. A focus on digitalisation is therefore expected to play an important role in driving growth over the forecast period.

Scope
Key findings
High sales level for LSR in Asia Pacific
LSR records a strong rebound in Asia Pacific in 2021
LSR channel continues growing during the pandemic in South Korea
Chicken LSR performing strongly in the region’s biggest markets
South Korea responsible for a major share of new LSR sales in 2016-2021
Chained players cope better than independents during the pandemic
Standalone continues to dominate sales
No location able to fully recover to pre-pandemic sales levels in 2021
Extremely fragmented LSR competitive landscape in China
Japanese convenience stores fill three of the top five places
Japan the main market for the bulk of the top 10 players
cnHLS growing on the back of its chicken LSR offer
LSR returns to positive growth in 2021…
…with a swift return to 2019 sales levels currently expected
China: Market Context
China: Competitive and Retail Landscape
Hong Kong, China: Market Context
Hong Kong, China: Competitive and Retail Landscape
India: Market Context
India: Competitive and Retail Landscape
Indonesia: Market Context
Indonesia: Competitive and Retail Landscape
Japan: Market Context
Japan: Competitive and Retail Landscape
Malaysia: Market Context
Malaysia: Competitive and Retail Landscape
Philippines: Market Context
Philippines: Competitive and Retail Landscape
Singapore: Market Context
Singapore: Competitive and Retail Landscape
South Korea: Market Context
South Korea: Competitive and Retail Landscape
Taiwan: Market Context
Taiwan: Competitive and Retail Landscape
Thailand: Market Context
Thailand: Competitive and Retail Landscape
Vietnam: Market Context
Vietnam: Competitive and Retail Landscape

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

See All of Our Definitions
Share:

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

;