The burgeoning focus on health and wellness among consumers has spurred heightened demand for products prioritising safety and transparency in ingredient sourcing. Dermocosmetics brands such as Cetaphil and CeraVe are capitalising on this trend, helping them to gain prominence in the United Arab Emirates.
In the United Arab Emirates, multinational giants renowned for their trusted brands and extensive experience in the mass beauty and personal care realm, such as Nivea, Dove, Maybelline New York, L’Oréal Paris, and Dettol, are set to maintain their leadership in retail value sales over the forecast period. These brands epitomise quality and reliability in the industry.
Mainstream beauty and personal care brands are integrating innovative components such as vitamin C, hyaluronic acid, and algae to attract consumers and validate premium pricing. Incorporating premium-positioned ingredients into mass beauty products can catalyse growth by enhancing product efficacy and perceived value, thereby attracting a broader consumer base seeking high-quality results at accessible price points.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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