Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
After an increase in the Internal Consumption Tax (TIC) on tobacco in January 2021, there was a rise in April 2021 and further increase in January 2023, building on the increase from 2020. This had a particularly pronounced effect on volume sales of…
Sales of cigars, cigarillos and smoking tobacco rebound in 2022 due to the reopening of cafés and bars, and the surge in tourism. These products are mainly consumed in on-trade outlets, which account for more than 80% of total cigars and smoking…
Since the introduction of its heated tobacco device Iqos in November 2021, Philip Morris has continued to invest in opening its own stores in large cities in Morocco where Iqos retails at MAD750, while HEETS heated tobacco sticks are sold in…
After a strong recovery in economic activity during 2021 with GDP growth of more than 7%, the performance of Morocco’s economy stood at 1.3% in 2022 due to an unfavourable economic situation, especially for the agricultural sector, which was strongly…