Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Retail sales of chocolate confectionery saw slightly slower growth in volume terms in 2023. This was attributable to inflationary pressures, which forced many Moroccan consumers to reduce spending on perceived non-essential or luxury purchases. Unit…
Retail sales of gum saw a modest performance in volume terms in 2023, continuing the trend of the previous year. Demand was restricted by the uncertain economic climate, which forced Moroccans to people cut back on unnecessary expenses, including…
Volume sales of ice cream continued to expand at a modest rate in in 2023, following the trend of the previous year. Rising food and energy prices, due to the disruption of global supply chains, weakened the purchasing power of the majority of…
Savoury snacks saw a slightly improved performance in volume terms in 2023, with nuts, seeds and trail mixes leading the way, albeit from a fairly low base. While Moroccans are traditionally keen on nuts, they usually buy them in unpackaged,…
The Moroccan snacks market saw a positive performance in volume terms in 2023, continuing the trend of the previous year. Growth was boosted by a return to pre-pandemic lifestyles and the lifting of remaining travel restrictions. However, the average…