New Zealand

In 2023, retail value sales of deodorants in New Zealand registered stable growth, while volume sales declined. According to Stats NZ, the cost of living for an average household in New Zealand increased by 7% over the 12 months up to September 2023.…

Supermarkets in New Zealand continued to register strong retail current value growth in 2023, which was faster than the 2022 increase. However, this was informed by inflationary pressures driving up unit prices of grocery products. While fuel costs…

Coffee is faring quite well in 2023, with retail value primarily supported by increases in unit prices, while retail volume maintains positive growth through ongoing demand. Indeed, despite financial pressures caused by the inflationary economic…

In 2023, polishes experienced robust value sales growth, primarily influenced by inflationary pressures. Although fuel costs stabilised after the initial shock in 2022 following the Russian invasion of Ukraine, the Government's temporary removal of…

In 2023, dishwashing experienced robust value sales growth, largely influenced by inflationary pressures contributing to rising unit prices. Although fuel costs had stabilised after the initial shock in 2022 following the Russian invasion of Ukraine,…

Fragrances recorded modest retail value sales growth in 2023, whilst volume sales declined. Rising living costs and inflationary pressures were top of mind for consumers in 2023. As consumers tried to stretch their budgets to purchase everyday…

Retail value sales through vending in New Zealand remained low in 2022, with growth potential limited by decline in impulse purchases. With local consumers spending more time at home due to COVID-19 restrictions, vending machines, which primarily…

The key theme in retail in New Zealand in 2023 was inflation. A major aspect in the wake of the Coronavirus (COVID-19) pandemic has been persistently high levels of inflation, impacting producers, distributors and supply chains, with no retail…

2023 marked the first year without COVID-19 restrictions since the onset of the pandemic in 2020. With New Zealanders spending more time at home between 2020-2022 due to lockdowns and various restrictions, there was a surge in demand for cleaning…

It is reported that competition is increasing in tea in New Zealand, with small producers being particularly active in their competitive strategies. Whilst Jacobs Douwe Egberts NZ holds the strongest lead in company terms, the player’s Bell brand is…

Similar to other personal care staples, sales of products in the depilatories category were also impacted by the rising cost of living in 2023. According to Stats NZ, the cost of living for an average household in New Zealand increased by 7% over the…

In 2023, value sales growth within the bleach category remained robust, significantly influenced by inflationary pressures. Despite the stabilisation of fuel costs following the initial shock in 2022 after the Russian invasion of Ukraine, the…

In 2023, oral care sales in New Zealand recorded solid growth in both value and volume terms. Products such as toothpaste, toothbrushes, and mouthwash are considered a personal care staple by most consumers and are often included on grocery lists.…

In 2023, retail value sales of sun care products recorded modest growth. According to a study conducted by Cosmetics New Zealand in September 2022, the majority of New Zealanders have not adopted sunscreen in their daily routines. In the summer, the…

In 2023, home care in New Zealand witnessed a sharp increase in unit prices, driven by broader inflationary pressures. Factors such as the stabilisation of fuel costs post the 2022 Russian invasion of Ukraine, the end of the Government's temporary…

Retail value sales of colour cosmetics recorded double-digit growth in 2023. This was largely driven by inflationary pressures, however, as volume growth was more muted. The demand for products that support skin health is not only driving trends in…

2023 was the first year since 2019 in which direct selling in New Zealand was not subject to social, trading or movement restrictions. These limitations had adversely impacted the trading ability of direct selling companies earlier in the review…

Convenience retailers in New Zealand continued to see retail current value sales growth in 2023; however, this was supported by inflationary pressures driving up unit prices of grocery products. While fuel costs stabilised following an initial shock…

Consumer foodservice in 2023 was unable to keep up with the strong recovery of 2022. The previous year had strong growth on the back of consumers increasing their spend after two years of various lockdowns and service restrictions. However, inflation…

In 2023, value sales within the toilet care category remained robust, largely influenced by inflationary pressures. Despite the stabilisation of fuel costs following the initial shock in 2022 after the Russian invasion of Ukraine, the temporary…