Sylvia Mu Senior Head of Consulting

About Sylvia

Sylvia is a Senior Head of Consulting at Euromonitor International with a focus on consulting research in Greater China. Based in Shanghai, she has more than 20 years of experience in the industry.

Sylvia leads a team of consultants and analysts to provide high quality industry and consumer insights of the Chinese market for our clients.

Sylvia advises clients across a range of project types such as market entry, market positioning, competitor intelligence, and innovation, and supports her clients as they assess market opportunities and refine their growth strategy.