Poland

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

In 2024, staple foods in Poland witnessed moderate retail volume growth. Inflationary pressures have eased thus helping to stabilise retail prices and lower the cost of living. Combined with rising incomes and changing consumption habits, this led to…

Retail price growth slowed down in rice, pasta, and noodles over 2024, although consumers in Poland are still feeling the effects of previous price hikes. This gradual price stabilisation demonstrates how prices are adjusting after a period of…

Growing demand for natural processed meat products that emphasise high-quality ingredients is transforming the processed meat category in Poland. Consumers are becoming more health-conscious with products marketed as having no artificial…

Frozen fruits and vegetables continue to be a popular choice for Polish consumers due to their health benefits and convenience. However, the price wars seen in 2024 triggered by heavy competition between discounters, has created volatility in the…

Breakfast cereals witnessed a notable recovery in volume growth over 2024, with expectations that this trend will continue in Poland. Higher levels of local production is seen as essential to meeting growing consumer demand. In response, Poland's…

Baked goods in Poland continues to post modest volume growth despite saturation at a slightly slower growth rate than in 2024. Consumer demand is slowing following the dynamic expansion seen during the pandemic years. Baked goods is very mature but…

Premium and luxury cars has been the most dynamic area of luxury goods in Poland in 2024, recording double-digit growth in retail value and volume terms. Despite efforts from the government to encourage consumers to switch to electric and hybrid…

Sales of designer apparel and footwear (ready-to-wear) have seen steady growth in current value and retail volume terms in Poland in 2024. Women’s designer apparel has been one of the best performing categories in both value and volume terms in 2024…

Sales of luxury goods have seen strong growth in current value terms in 2024, with most categories reporting positive growth. While bookings at luxury hotels have still not fully recovered to pre-pandemic levels the category has still seen strong in…

Fine champagne has been the most dynamic category within fine wines/champagne and spirits in current value terms in 2024, with sales benefiting from the return of weddings and other important celebrations in the wake of the pandemic. However, this…

Experiential luxury has seen strong growth in 2024 having already seen a recovery to pre-pandemic sales levels in current value terms. This strong growth has been mainly driven by the strong growth and recovery of international tourism, mainly from…

Light vehicle sales show signs of recovery with fading effect of supply chain disruptions and more optimistic consumer expectations. Electric vehicles are increasingly embraced by consumers, though questions regarding charging infrastructure remain.…

The Warsaw in Poland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Constant value growth for wound care in Poland is expected to be muted and volume sales are expected to fall. Wound care is seen as a staid product are with little innovation. As such, consumers are not brand loyal and value sales are generally based…

It is a bleak picture for weight management and wellbeing in Poland in 2024. It is expected to register only marginal constant value growth, with volume sales falling, expect for a slight increase in supplement nutrition drinks. Consumers are…

Vitamins is expected to register moderate constant value growth in Poland in 2024 and a muted increase in volume sales. Now that concerns over the pandemic have abated, sales have returned to a more stable level. Multivitamins account for slightly…

Sports nutrition is expected to be the best performing consumer health product in 2024, with healthy value and volume growth. One factor leading to increasing sales is the expanding consumer group. While sports nutrition is mainly targeted at serious…

While sleep aids in Poland is expected to register healthy current value growth, constant value growth is expected to be much more moderate and with only marginal volume growth. That being said, there is an increasing range of offerings available –…

Paediatric consumer health is expected to register moderate value growth in 2024. Vitamins and dietary supplements continue to be the largest product areas in terms of value sales, with vitamin D being one of the bestsellers, as it is recommended by…