Portugal

In 2023, skin care in Portugal recorded positive retail volume growth, despite high inflation pressure on purchasing power. Portuguese consumers are increasingly concerned about their self-image and facial skin appearance, which is driving growth in…

Refrigeration appliances registered a stronger volume decline in 2023, compared to the previous years, as consumer confidence remained suppressed. Portugal’s high rate of inflation has resulted in further retail price growth, alongside the…

In 2023, colour cosmetics in Portugal witnessed dynamic growth in terms of both retail value and volume. The category is far from maturity, attracting a rising number of consumers. Millennials and generation Z are among the biggest consumers of…

In 2023, wipes in Portugal recorded positive retail value growth, driven by rising price points. Personal wipes continued to record a solid volume performance, with baby wipes and moist toilet wipes performing well. The economic constraints and…

Following a strong performance during COVID-19, in 2023, sales for convenience retailers in Portugal continued to rise, driven by high inflation levels and nationwide outlet expansion. Sales and outlet growth in convenience stores has been at the…

In Portugal, oral care continued to be considered an essential category in 2023, with brushing teeth being part of the daily basic hygiene routine. Toothpaste and manual toothbrushes, in particular, are very mature categories with very high…

In 2023, sun care in Portugal saw a strong retail value and volume performance, continuing the trends noted during the review period. Products benefited from ongoing awareness of the necessity to protect the skin from negative effects of the sun.…

Vending in Portugal in 2023 saw strong retail value growth, fuelled by the positive performance of the tobacco industry. Vending is the most important channel for the tobacco industry and represented 35% of the total volume of cigarette sales in the…

In 2023, discounters in Portugal recorded double-digit retail value growth. The outbreak of COVID-19 changed consumer habits within discounters in Portugal, as more consumers looked to bulk buy goods. Moving into 2023, some consumers have continued…

Although overall volume growth declined marginally in 2023, vacuum cleaners is witnessing significant activity in product development. Due to the growing popularity of robot and stick vacuum cleaners, more brands have entered this segment and…

Household penetration of microwaves is already high in Portugal, with many consumers investing in this appliance during the COVID-19 years pandemic. Following the strong volume growth seen during the pandemic years, volume sales declined in 2022 and…

In 2023, deodorants in Portugal registered positive retail value and volume growth, with high penetration levels nationwide. However, with consumers already using deodorants as part of their everyday hygiene routine, this limited growth opportunities…

Inflation rates drove retail value sales of grocery retailers in Portugal in 2023, with hypermarkets showing positive value growth despite losing competitiveness to smaller concepts such as supermarkets and discounters. Although hypermarkets offer a…

Polishes saw a continued fall in volume sales in 2023, following an established trend of decline, though the category saw value growth driven by global inflation leading to rising unit prices. The main challenge facing polishes is its niche status,…

In 2023, laundry care current value growth was driven largely by price increases. Laundry detergents saw above average price rises, not only due to upward price movements, but also to a decline in visible promotional activity, which was less frequent…

Home insecticides saw a slight fall in volume sales in 2023, with value growth mainly due to increasing prices and the fact that the electric segment put in a relatively strong performance. Despite the long and hot summer seen in the country in 2023,…

The dishwashing category has benefited from consumers returning to home cooking or choosing food delivery/takeaways instead of going to restaurants. This has been visible with the continued trend towards consumers taking meals from home to eat in the…

The foodservice industry in Portugal underwent a year of recovery in 2023, despite the challenges brought by high levels of inflation and the consequent loss of consumer purchasing power. In terms of supply, increases in raw material prices and…

Inflation continued to push up retail prices in 2023, with households facing another year of tight budgets and purchasing power remaining compromised. Housing prices continued to rise, not only due to additional demand, but because of the steady…

Demand for depilatories in Portugal registered visible retail volume growth in 2023. Hot summer led many Portuguese women to wear outfits that exposed skin, leading to more frequent purchases of depilatories. In addition, high inflation rates in 2022…