Since the pandemic, there has been an increasing number of local beauty and personal care brands being launched in South Africa, particularly for skin care and hair care. Consumers are gradually starting to shift away from buying premium brands to support local products, which they perceive as better understanding their specific needs.
As many South Africans are likely to remain under financial pressure heading into the forecast period, they will continue to be strategic in terms of where they shop. They are more likely to visit stores where they receive discounts, promotions and loyalty points.
Consumers predominantly rely on premium brands for colour cosmetics and fragrances, due to the wider offer in these categories. However, since the pandemic, some consumers have been prioritising their skin care routines over colour cosmetics.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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