Savoury snacks will continue to expand over the forecast period, in both retail volume and current value terms. Current value growth is predicted to be faster than volume growth, largely due to continuing rising prices, as well as expected growing popularity of modern premium snack brands like Pringles and Lorenz.
The healthier snacking trend is expected to become more significant over the forecast period and will benefit savoury snacks including nuts, though these will still see growth hampered by sales of unpackaged options. Players will focus on launching more fat- and gluten-free options, as well as low-salt variants, to sustain volume sales of chips in particular.
Puffed snacks will see the most dynamic performance during the forecast period, thanks to the products’ enduring popularity among children and young adults, and continued product innovation by the leading players. Potato chips will see slightly slower growth, despite the fact that it is far from achieving maturity in Morocco.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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