Despite consumers remaining under financial pressure heading into the forecast period, meaning price and sales promotions will continue to drive demand for skin care in the immediate future, the second most important decision factor for South Africans is ingredients. Some consumers are extremely aware of their skin issues and are increasingly exploring certain products that address their concerns.
New local brands emerged in skin care towards the end of the review period to quickly gain consumers’ attention, as they are perceived as better understanding the specific nuances of South Africans’ requirements. Local brands have identified a gap in the market and have taken a variety of factors into consideration to cater for all consumers in South Africa.
An increasing number of skin care brands are focusing on their packaging, because South Africans are attracted to packaging with a premium look, even if the product does not have a premium positioning. To achieve this, some brands print minimal wording on the packaging, while ensuring that consumers can understand what the product is and its usage.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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