Sleep aids remained a rather underdeveloped consumer health category at the end of the review period and while this means relatively low per capita sales, it also means significant room for expansion and development during the forecast period. With melatonin having emerged strongly as a key therapy for treating sleeplessness and insomnia, the benefits of melatonin supplements as a sleep aid are expected to become better known among the Philippine population during the forecast period.
Innovation in sleep aids during the forecast period is expected to focus largely on innovative delivery formats, with the diversification of delivery formats set to be a major focus of the marketing campaigns of the category’s leading players. Currently, most OTC sleep aids sold in the Philippines are offered in capsule format.
As mentioned above, one of the key background trends influencing sales of sleep aids in the Philippines in recent years has been the increasingly hectic lifestyles being led by very many local consumers. This situation is unlikely to see any major change during the forecast period, with the increasingly intensive demands of modern life expected to motivate increasing numbers of Filipinos to use sleep aids as a way of relaxing in the evening and obtaining a decent night’s sleep.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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