Slovakia

The performance of pet care in Slovakia is being hampered by unit price growth and marginal fluctuations in pet populations during 2024, with retail volume sales rising only slightly. In current value terms, pet care posted healthy growth thanks to…

The cat food category in Slovakia is feeling the pressure from a slowdown in household cat ownership in 2024. Pet abandonment is on the rise with some Slovaks postponing their decision to get a new cat altogether due to rising costs. Retail volume…

Sales of wipes in Slovakia continued to enjoy steady growth in retail volume terms, while current value growth benefited from rising prices. Consumers have become more hygiene conscious since the outbreak of COVID-19, with this helping to support the…

Bleach is an uninteresting category which remains in a volume slump, which is only expected to deepen over the coming years. Consumers are increasingly perceiving bleach as old-fashioned and toxic, thus resulting in low demand. In turn, players are…

Dog food is facing marginal retail volume growth in 2024, with consumer purchasing power still under pressure in Slovakia and unit price growth occurring in most categories. The steepest price increases were observed in dog treats forcing owners to…

Tooth whiteners outpaced growth in Slovakia’s oral care category, in both retail volume and current value terms. Despite the rising prices seen in 2023, consumers did not lose interest in home whitening kits and whitening strips. The reason behind…

Discounters in Slovakia were one of the better performing grocery retailers in 2023. With inflation still being high, consumers were price sensitive and prioritised value for money. As such, discounters registered an increase in current value sales,…

Direct selling in Slovakia registered a further fall in both current and constant values sales in 2023. A shift away from direct selling to e-commerce led to a drop in sales, as e-commerce also provides the convenience of direct delivery. In fact,…

Home insecticides is managing to achieve marginal positive volume growth overall, while value is supported by price hikes which are affecting home care as a whole. The best-performing subcategories are electric insecticides (in both value and volume…

In 2024, cat litter sales remain stable supporting the positive development of pet products in Slovakia. Consumers typically buy cat litter on price discounts and will compare prices using online tools from Heureka.sk and other retailers to identify…