Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
The burgeoning heated tobacco category continued to register rising demand during 2022 as smokers who had previously preferred more traditional cigarettes continued to migrate towards this next generation alternative to cigarettes. At the time of…