Soft Drinks in Lithuania

January 2024
Select Country Report
USD 2,450
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Lithuania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Lithuania?
  • To what extent are health considerations impacting consumption of Soft Drinks in Lithuania?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Lithuania?
  • Which are the leading brands in Soft Drinks in Lithuania?
  • What potential exists for multinational or domestic soft drinks companies to expand in Lithuania?
  • How are products distributed in Soft Drinks in Lithuania?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in Lithuania

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Lithuania

KEY DATA FINDINGS

Bottled water seen as a “premium” niche, due to high quality of tap water in the country
Developments in bottled water noted, despite the sluggish overall sales performance
Premium options remain rather regulated to on-trade channels
Sales expected to return to positive growth, in line with economic recovery
Larger formats perceived as budget-friendly options, in a retail/B2B crossover strategy
Seasonality will remain a key factor in bottled water sales
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 34 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

Carbonates in Lithuania

KEY DATA FINDINGS

Carbonates suffer from unhealthy image and relatively high prices
Reduced sugar variants fare slightly better due to having a “healthier” image
Tonic water/mixers/other bitters benefits from the cocktail mixing trend
Ongoing challenges expected for carbonates
On-trade channels will face similar challenges, albeit fare slightly better thanks to cocktail mixers
Citrus-based carbonates will also fall prey to the negative-image challenges faced by regular carbonates
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 49 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 50 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028

Concentrates in Lithuania

KEY DATA FINDINGS

Concentrates is an uninteresting category, with low interest and few developments
Local brand Rasa maintains its top place, thanks to no notable competition
Liquid concentrates fare better than outdated powder options
Concentrates set to face an ongoing poor performance
Some small scope for developments in premium and niche areas
Cocktail mixer syrups could be another area for players to explore
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 66 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

Juice in Lithuania

KEY DATA FINDINGS

Juice continues to suffer from losing its “healthy” image halo
The “healthiest” and least processed juice options achieve positive growth, albeit remaining somewhat niche
Foodservice fails to rescue total sales, as on-trade volumes slump too
Sales expected to remain in a negative slump, in both on-trade and off-trade terms
Could “party-size” formats create a new sales niche for juice?
Competition may arise from artisanal juices, thanks to tradition for producing apple juice direct from orchards
Table 81 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 82 Off-trade Sales of Juice by Category: Value 2018-2023
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 87 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

RTD Coffee in Lithuania

KEY DATA FINDINGS

Little interest in RTD coffee in Lithuania
Limited channel visibility creates a further challenge
RTD coffee yet to find its place
Sales will remain low over the forecast period
Forecourt retailers will remain the primary outlets for sales
RTD coffee will never be able to compete with hot and freshly brewed
Table 93 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 94 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028

RTD Tea in Lithuania

KEY DATA FINDINGS

RTD tea remains rather unpopular in Lithuania, with no clear benefits and a low shelf presence
Kombucha is the main area of interest in RTD tea
Developments focus on premium-positioned products
Sales expected to remain in a negative slump due to low popularity overall
Astonishing growth for kombucha seen from low base
Low-sugar RTD teas could help stimulate an ailing category
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 106 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

Energy Drinks in Lithuania

KEY DATA FINDINGS

Energy drinks maintains its robust performance
Tight competition between Monster Energy and Red Bull, as the latter continues to gain share
Innovation in flavours is a key area for development
Energy drinks’ positive trajectory will continue over the forecast period
Competition likely to become fiercer over the forecast period
Reduced sugar and zero sugar options are the other key areas for development
Table 117 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 118 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

Sports Drinks in Lithuania

KEY DATA FINDINGS

Sports drinks maintains robust growth, thanks to image of health and effective hydration
Growing consumer awareness of healthy lifestyles supports sales performance
Strong promotions from the leading players help to support category sales
Growth set to continue, thanks to multiple beneficial factors
Healthy positioning gives scope for further niche products
Ongoing innovations and launches expected over the forecast period
Table 129 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 130 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Soft Drinks research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2024 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;