Despite the expectation of slowing growth in sports nutrition in Brazil in the forecast period, rates of current value increase are set to remain in the double digits. The process of approving tax reform in Brazil has continued at a steady pace throughout 2023.
Inflation has become a global concern in recent years. An industry strategy to navigate this challenge has emerged through the introduction of new product formats and sizes.
The expansion of sports nutrition can be maximised by exploring new sales channels which offer convenience and practical interaction with consumers. Gyms and training facilities, such as bike and yoga studios, present excellent opportunities to reach a highly engaged audience interested in improving their physical performance and wellbeing.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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