With New Zealand’s economy expected to recover, on-trade tea sales are anticipated to experience a resurgence. This recovery is supported by a renewed sense of consumer confidence, with individuals resuming spending on social experiences and frequenting cafés, restaurants, and speciality tea shops.
Although growth across tea categories is expected to improve over the forecast period, the rising popularity of ready-to-drink (RTD) tea poses a potential challenge. RTD tea has seen strong growth, driven initially by kombucha products and now by mainstream tea brands like Lipton and Dilmah introducing new canned options and flavours within the still RTD tea segment.
Although growth in loose leaf tea sales is expected to be moderate, the category shows potential for positive movement due to rising interest in artisanal and at-home tea experiences. Younger consumers, in particular, are increasingly drawn to speciality teas, enjoying the customisation that loose leaf tea provides to tailor or enhance aromatic profiles.
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Understand the latest market trends and future growth opportunities for the Tea industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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