Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
Tobacco in Uganda is dominated by British American Tobacco and local player Leaf Tobacco & Commodities, with sales limited to cigarettes. There has been a shift away from premium cigarette brands as rising prices have made cigarettes less affordable.…
2022 was a challenging year for tobacco in Tunisia, with current and constant value sales falling, as well as volume sales. This dismal picture was largely due to a double-digit fall in the volume sales of cigarettes and this was in spite of a…
The Tanzanian tobacco market witnessed further value growth in 2022. The dominant player in cigarettes, Tanzania Cigarette Co Ltd, recorded double-digit growth in gross profit. Smoking prevalence is rising, with attitudes to smoking changing and…
Following the dynamic growth seen in tobacco products sales in 2021, which helped the market recoup all the current value losses it suffered due to the pandemic in 2020, a much less dynamic performance was seen in current value terms in 2022, with…
While tobacco in Nigeria showed an improved performance in current value growth terms in 2022, this was mainly due to unit price hikes resulting from tax increases and inflationary pressures fuelled by the global recovery from the pandemic, the…
After a strong recovery in economic activity during 2021 with GDP growth of more than 7%, the performance of Morocco’s economy stood at 1.3% in 2022 due to an unfavourable economic situation, especially for the agricultural sector, which was strongly…
In 2022, the tobacco landscape in Kenya was shaped by ongoing inflation, rising price points and increasing health awareness. As such, premium cigarette brands continued to note a decline in sales, attributed to limited consumer budgets in the face…
In 2023, Ghana's tobacco industry demonstrates resilience with marginal demand increases across categories, primarily driven by continuous price hikes of tobacco products. However, this trend negatively impacts volume sales. The industry is…
In 2023, Ethiopia's tobacco industry is primarily dominated by cigarettes, with higher consumption observed in eastern regions such as Somali, Afar, and Jigjiga. However, this area is also marked by a prevalence of illicit cigarettes smuggled across…
The market for tobacco in Egypt was shaped by economic uncertainty in 2023, with consumer price inflation rising to a historic high, in the context of multiple devaluations of the local currency, the Egyptian pound. With the central bank placing…
In 2023, tobacco in Côte d’Ivoire continues to demonstrate a positive performance despite economic challenges. Surging inflation has eroded the purchasing power of lower- and middle-income consumers, leading to reduced expenditures on tobacco.…
Tobacco in Cameroon stood at a crossroads in 2023, navigating a complex landscape shaped by economic, social, and regulatory factors. At its core lies the persistent challenge of cigarette smuggling, a longstanding issue exacerbated by porous borders…
At the end of 2022, Angola's inflation rate surged to 22%, the highest in 18 months, as reported in February 2024. In 2023, the WHO supported the production of the comic book "Lighted Dreams" to promote tobacco-free lifestyles and prevent youth…
Overall, tobacco registered positive volume and current value growth in Algeria in 2023.That being said, volume growth was moderate and was mainly due to population growth.
Consuming smokeless tobacco has always been popular in Algeria and in 2023, it registered moderate volume growth. Loose US-style moist snuff, known locally as Chemma, is the only smokeless tobacco product available and is very popular among older…
Overall demand for smokeless tobacco, e-vapour and heated tobacco products declined in Nigeria in 2022. The downturn was mainly explained by rapidly rising prices and the erosion of purchasing power among consumers as inflation soared due to the…
Heated tobacco products continued to perform well in 2021, with major players such as Philip Morris South Africa (Pty) Ltd British American Tobacco (South Africa) Ltd both registering significant growth for their tobacco heating devices Iqos and Glo,…
In November 2021, the global tobacco giant Philip Morris entered heated tobacco and heating devices with its iQOS 3 Duo and HEETS brands, under the Régie Nationale des Tabacs et des Allumettes (RNTA) umbrella. One year on, heated tobacco registered…
2023 saw a continued rise in demand for smokeless tobacco, e-vapour products and heated tobacco in Egypt. Heated tobacco products saw a particularly dynamic performance, thanks to their sustained availability across all retail channels, from markets…
Since the introduction of its heated tobacco device Iqos in November 2021, Philip Morris has continued to invest in opening its own stores in large cities in Morocco where Iqos retails at MAD750, while HEETS heated tobacco sticks are sold in…