Tunisia

Flavoured yoghurt has been the most dynamic category in retail volume terms in 2024. The category is benefiting from its popularity among all Tunisian consumers across all income groups, with products offered at competitive prices and featuring a…

Prices across other dairy in Tunisia have continued to rise in 2024. These price hikes are mainly due to several factors including the increase in the price of raw milk and the general increase in production costs for local manufacturers. Concerning…

Domestic company Société Tunisienne des Industries Alimentaires STIAL continues to dominate sales of flavoured milk drinks in Tunisia in 2024 with it reporting a further increase in its value share. The company offers Tunisian consumers four…

Despite the raw milk shortages seen in the latter years of the review period, dairy is recording stronger growth in retail volume terms in 2024. This is thanks in part to the government’s strategy to ensure the availably of dairy products in grocery…

Foodservice sales of cheese are declining in volume terms in 2024 due to two main reasons. First, there has been a drop in sales of spreadable cheese due to a switch to vegetable spreads. These products are widely available in Tunisia and are more…

Butter has seen significant retail volume growth in 2024 continuing on from the strong performance seen in 2023. Sales of butter had plummeted in 2022 due to a shortage of butter brands in both modern and traditional grocery retailers. Low levels of…

Sales of milk formula in Tunisia have continued to decline in retail volume terms in 2024, continuing the pattern seen throughout the review period. Several factors are behind this ongoing decline. First, there was a significant rise in the prices of…

Average unit prices of sweet biscuits, snack bars and fruit snacks in Tunisia are experiencing increases, primarily due to high inflation and related rising costs of raw materials, particularly imported ones like wheat and sugar. Brand owners are…

In 2024, consumers of sugar confectionery in Tunisia continue to exhibit significant price-sensitive purchasing choices. This consumer behaviour is influenced by the substantial price increases seen in the category, primarily attributed to inflation…

Over 2024, snacks in Tunisia is projected to continue to register moderate retail volume and double-digit retail current value growth. This reflects a resilience in terms of consumption in the face of strong price increases across categories. Higher…

Consumers of savoury snacks in Tunisia exhibit high price-sensitivity, which strongly impacts category development. In 2024, the average retail current unit price is expected to continue to see a double-digit increase, driven by high inflation and…

With regard to ice cream in Tunisia, consumers exhibit significant price-sensitivity. This sensitivity to pricing has been exacerbated by economic crisis and high inflation towards the end of the review period. Price rises can also be attributed to…

Average unit prices of gum in Tunisia are experiencing significant growth, primarily driven by high inflation and related increased costs of transportation and production. Despite these economic challenges, gum in Tunisia is expected to continue to…

Chocolate confectionery in Tunisia is experiencing historically high prices, with all categories set to see further double-digit increase in average retail current unit price over 2024. This surge in prices is attributed to various factors. Amid high…

In 2023, wine in Tunisia saw a significant shift as the gap between imported and local wines began to diminish. Although imported wines historically represented less than 3% of total consumption, their presence in upscale restaurants, hotels, and…

Spirits in Tunisia faced considerable challenges in 2023, recording negative volume growth amidst economic pressures and regulatory changes. Decreased purchasing power among Tunisian consumers, coupled with new taxes levied on spirits, contributed to…

2023 witnessed a historic increase in volume terms within RTDs in Tunisia, driven primarily by the introduction of Exo Mix and the broader global trend favouring ready-to-drink beverages. RTDs offer affordability, convenience, and versatility,…

Beer, as a product area, in Tunisia faced a significant downturn in 2023, marked by negative volume growth following a robust performance in the previous year. This decline can largely be attributed to substantial price increases across both on-trade…

In 2023, alcoholic drinks presents a challenging landscape characterised by significant price increases and declining demand across major subcategories including beer, wine, and spirits. This decline is primarily attributed to the diminishing…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Tunisia covers production and consumption trends in agricultural commodities, energy…