United Arab Emirates

Although the pandemic is now a distant memory, consumers are still motivated to focus on their health and wellness. The demand for drinking yoghurt products that include a “protein” claim, in addition to advantages such as “probiotics”, and “gut…

Writing instruments witnessed minimal fluctuations in demand during the pandemic, unlike bags, watches, and jewellery, which are typically more expensive and require more intricate purchasing decisions. Additionally, the heightened use of diaries and…

In 2023, wound care is expected to see its strongest current value growth rate for many years, with product innovation being the strongest driver of growth. Innovations in wound closure techniques, such as adhesive tapes, sutures, or surgical…

The United Arab Emirates is home to a highly dynamic retail environment, where a brand’s entry and exit can occur fairly rapidly compared to more mature markets. In 2023, several formerly standalone brands, some of which had previously exited the…

Wipes in the United Arab Emirates continued to enjoy significant popularity in 2023, including all purpose cleaning wipes and personal wipes, with the latter dominated by baby wipes. Their widespread use is attributed to the convenience they offer…

The global economic situation in 2022 saw many investors flock to the United Arab Emirates, so that they could protect their businesses from volatile markets and rising inflation. Dubai’s investors now have better access to fine wine trading. For…

Many residents in the United Arab Emirates lead fast-paced lives, in which ready-to-drink shakes and meal replacement bars provide a quick and convenient way for people to manage their weight due to their pre-packaged format; this is set to drive…

The United Arab Emirates continues to witness the significant surge in demand for wearable electronics in 2023, due to the growing emphasis on health and wellness. As local consumers increasingly prioritise their wellbeing, it particularly boosts…

Although multivitamins is set to maintain growth and remain the largest category within vitamins in current value terms in 2023, the trend towards personalisation in healthcare is also leading to an increase in sales of single vitamins. As…

In 2023, video games in the United Arab Emirates recorded further dynamic growth, with winners and losers emerging in various categories. Among the fastest performers were AR/VR headsets and hand-held consoles, driven by the release of upgraded…

Unattended payment solutions are helping to reshape vending in the United Arab Emirates by providing customers with a convenient and secure way to pay for goods or services. Companies such as ADCB Islamic Banking and Verifone offer unattended payment…

The level of awareness among local consumers regarding the importance of adopting healthy diets and lifestyles is growing in the United Arab Emirates. Therefore, many local consumers are gaining a greater interest in incorporating fresh vegetables…

Sales of handheld vacuum cleaners are currently on the rise in the United Arab Emirates, driven by the introduction of new and improved products. While cylinder vacuum cleaners still dominate demand with their well-established cleaning power,…

The population in the United Arab Emirates is forecast to continue growing over the period to 2040, supported by natural increase. The consumer landscape will remain young and diverse, primarily composed of immigrant populations. By 2040, Generation…

Population expansion in the United Arab Emirates in 2021-2040 will be slower than in previous decades due to net migration being low or negative. However, nearly nine in ten people will be foreign citizens in 2040 as reliance on foreign labour…

Abu Dhabi and Al Ain are the UAE’s most economically vibrant cities. Meanwhile, Fujairah holds the highest potential for future economic growth, boosting incomes and expenditure growth for the city’s population. Going forward, cities in the United…

In 2023, the United Arab Emirates has firmly established itself as a global travel hub, earning high rankings in international tourism competitiveness indexes. The remarkable growth of Emirati hotels has not only attracted millions of visitors, but…

In 2023, traditional toys and games in the United Arab Emirates recorded significant value growth, driven by several key factors. Products incorporating advanced technologies such as artificial intelligence (AI) and catering for the rising demand for…

Consumers are increasingly seeking greater control over their personal health, aligning with a new perspective on wellness that emphasises long-term and preventive measures. This shift is fuelling the growth of digital health solutions and hyper…

In 2023, toys and games in the United Arab Emirates continued to experience a significant transformation, shaped by evolving consumer preferences, technological innovations, and socioeconomic factors. Prior to the review period, the share of…