The ongoing inflationary pressure has made consumers more price-sensitive. This has led to higher interest in private label products across categories, thanks to retailers’ affordable wide assortments.
Multivitamins that have been specially formulated to provide optimum benefits for men or women, different age groups, and those with specific conditions, are performing well, as US consumers are becoming better educated about nutrition in line with rising health consciousness. Segmentation by consumer group also remains a focal point for innovation amongst manufacturers seeking to differentiate their brands and expand their potential consumer base.
Vitamins is set to encounter strong competition from functional wellness products over the forecast period, which are on the rise across different industries in the US. There has been strong innovation within soft drinks, packaged food, hydration products, and sports nutrition, for instance, with players adding vitamins to their products to appeal to consumers exploring healthier options and alternative formats and flavours.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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