Chinese consumers continue to elevate their pursuit of clothing textures, showing a preference for designs featuring texture elements and a sense of sophistication. Their quest for superior fabrics has become more upscale.
The past three years of the pandemic have evoked a strong sense of nostalgia, fostering a continued surge in the retro and vintage trends in women’s fashion. Correspondingly, items such as low-rise trousers and tight-fitting crop tops are making a comeback, and clothing featuring denim, fringe, and other vintage elements is enjoying increasing popularity.
As levels of education rise in the market, consumers are developing more personalised and in-depth expectations of clothing, beyond just the brand name, accelerating the decrease in concentration in the competitive landscape. Factors such as the quality of fabrics and other materials, and the alignment of designs with East Asian aesthetics are increasingly significant for Chinese consumers, who have cultivated their own evaluation system.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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