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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

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Strategy Briefing

Top Five Trends in Consumer Health

Oct 2024

Despite persistent softness in 2024, the global consumer health marketplace will likely draw on several trends to drive growth over the next five years. Collectively, these factors are expected to meaningfully propel interest in categories across…

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Strategy Briefing

Play Reimagined: New Revenue Streams for Toy Companies

Oct 2024

Toy manufacturers must embrace digital transformation and innovation business models to capture new revenue streams as growth of traditional toys slows down after the highs during the pandemic. Leading companies can continue to grow in their…

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Strategy Briefing

Retail in Western Europe

Oct 2024

The retail industry has experienced its fair share of ups and downs over the 2018-2023 period, with the pandemic, and its lockdowns and non-essential store closures, benefiting some channels but negatively impacting others. This was followed by a…

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Strategy Briefing

Where Consumers Shop for Hot Drinks

Oct 2024

The global hot drinks market is set for growth by 2028, with coffee leading at 52% of value growth, while tea grows fastest due to Asian markets and premiumisation. Coffee will drive 51% of volume growth, mainly in Latin America, the Middle East, and…

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Strategy Briefing

Retail in Latin America

Oct 2024

As well as the pandemic, the Latin American retail industry has had to cope with economic, social and political upheaval in a number of countries in recent years. However, the three biggest markets were all recording positive value growth in 2023,…

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Strategy Briefing

Retail in Asia Pacific

Oct 2024

After the pandemic-induced one-off decline in the Asia Pacific retail industry in 2020, sales have since been increasing at healthy rates in the region. China, as the biggest market, is a major driver of this, but India continues to see above-average…

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Strategy Briefing

The World Market for Consumer Health

Oct 2024

The global consumer health industry continues to be sluggish in 2024, reflecting persistent consumer pullback due to still widespread concerns about pricing and inflation. Both OTC and vitamins and dietary supplements are seeing headwinds as a…

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Strategy Briefing

Sustainable Fragrance Claims: Emerging Trends and Prospects

Oct 2024

This briefing provides a detailed understanding of the current landscape for sustainable fragrances, highlighting key claims and practices within the industry. It examines the potential for innovation in sustainability, influenced by the evolving…

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Strategy Briefing

Ready to Dominate? RTDs, Simmering Volatility and Effervescent Trajectories

Oct 2024

Capturing the key values , aspirations and rituals embraced by core youth demographics through the ages, RTDs mirror the zeitgeist and will hence remain fluid, adaptable and disruptive. From wine coolers to alcopops and from hard seltzers to…

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Strategy Briefing

Plastic Circularity for Beverages in Asia Pacific

Oct 2024

Asia Pacific accounts for the bulk of the world’s waste, especially plastics used heavily in beverages, thus there is a pressing need for beverage companies in the region to invest in sustainable packaging. This report analyses consumer trends and…

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