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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

The European Super League and the Role of Fans as Key Stakeholders

Apr 2021

This report analyses the breakaway European Super League (ESL) plans in the context of the commercial performance of European football more broadly.

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Strategy Briefing

Digital Innovators: Artificial Intelligence

Apr 2021

Using the Digital Consumer Survey and Voice of the Industry: Digital Survey, this report explores what consumers and industry experts think about artificial intelligence, including concerns such as data exploitation, and advantages such as increasing…

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Strategy Briefing

Global Sustainability Trends

Apr 2021

This report provides an overview of the global trends in sustainability that will shape the post COVID-19 world, from climate action and the decarbonisation of the economy to circular businesses, organic and regenerative agriculture and the global…

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Strategy Briefing

Tethered Closures: Eu Plastic Packaging Regulation and What it Means for the Beverage Industry

Apr 2021

The EU Single Use Plastic Directive is catalysing change in the European beverage packaging landscape, from targeting recycling and recycled content minimums, to requiring plastic closures to stay attached, tethered, to plastic containers. This, in…

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Strategy Briefing

Bottled Water in Western Europe

Apr 2021

The pandemic in 2020 positively impacted off-trade volume sales of bottled water in Western Europe. Stockpiling during the lockdown periods, and a consumer preference for larger packages and healthier soft drinks helped the category to grow, although…

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Strategy Briefing

Laundry Care in Latin America

Apr 2021

With declines in Mexico and Argentina, two of the biggest markets, as well as many other countries in the region, laundry care in Latin America will see only modest growth in 2020, driven primarily by a strong performance in Brazil. More frequent…

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Strategy Briefing

Laundry Care in Eastern Europe

Apr 2021

The laundry care performance in Eastern Europe was close to stagnation in 2020, hit by continued decline in Russia and slower growth in Ukraine and Poland. While the direct impact of Coronavirus (COVID-19) on laundry care sales will be relatively…

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Strategy Briefing

Laundry Care in Western Europe

Apr 2021

Laundry care has been recording modest year-on-year real value growth of late in Western Europe, with this remaining the case in 2020. Growth is being primarily driven by liquid tablet detergents and concentrated liquid detergents. Coronavirus…

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Strategy Briefing

Laundry Care in Middle East and Africa

Apr 2021

Laundry care sales recorded healthy growth in 2020, with consumers in Middle East and Africa buying these products in greater amounts after 2019’s decline. Coronavirus (COVID-19) and its economic impact saw some consumers relying more on old…

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Strategy Briefing

Legislation: A Brighter Outlook or Clouds on the Horizon for Alcoholic Drinks?

Apr 2021

Changing regulations and new restrictions are an enduring concern for alcoholic drinks companies. A number of countries introduced alcohol bans during the pandemic, while others opened the door to greater flexibility in sales channels, demonstrating…

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Strategy Briefing

Cannabis Adult Use: Branding and Demographic Focus for the Green Revolution

Apr 2021

Beyond the haze of hype and dramatic share price fluctuations, the cannabis industry is shifting into the realms of fast-moving consumer goods through the adoption of innovative formats, design sophistication and evolving language and semiotics. As…

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Strategy Briefing

Baked Goods in Asia Pacific

Apr 2021

China saw its sales of baked goods negatively affected by disruptions to production and distribution as well as consumers’ limited access to retail outlets due to Coronavirus (COVID-19) in 2020, with the Asia Pacific region as a whole therefore…

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Strategy Briefing

Toys and Games: Quarterly Statement Q1 2021

Apr 2021

Q1 2021 forecast update broadly aligns with the forecast review conducted in November of 2020, as pace of recovery also follows macro-economic trends in some of the key developing regions. While China is expected to see healthy rebound in 2021,…

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Strategy Briefing

Baked Goods in Middle East and Africa

Apr 2021

As a staple product, bread continued to grow in the Middle East and Africa region in 2020, in spite of the presence of Coronavirus (COVID-19), ensuring a positive performance by baked goods as a whole. In some countries, bread is a subsidised…

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Strategy Briefing

Baked Goods in Latin America

Apr 2021

With strong growth in Brazil and Mexico, the two biggest markets, baked goods will record increasing sales in 2020, in spite of the declines in some markets, eg Chile and Peru. Unpackaged baked goods will perform particularly badly in Peru, as a…

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Strategy Briefing

Demand Volatility in the Consumer Appliances Market in 2020

Apr 2021

2020 was a volatile year for the consumer appliances industry. In March 2020, most companies were focused on cost cutting, not knowing that demand would increase exponentially in Q3 and Q4. Demand in 2021 is expected to remain robust, boosted by…

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Strategy Briefing

2021 Digital Consumer Index: Pinpointing the Most Promising Digital Opportunities

Apr 2021

During the pandemic, countries saw a restated demand for digital connectivity leading market players to accelerate their digital initiatives. Thus, the global digital landscape is expected to see shifts over the forecast period, where developed…

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Strategy Briefing

Baked Goods in Western Europe

Apr 2021

As something of a mature category, baked goods were seeing slow or even declining real value growth year on year of late in Western Europe. However, due to Coronavirus (COVID-19) in the region, a certain amount of foodservice consumption was moving…

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Strategy Briefing

Baked Goods in Eastern Europe

Apr 2021

Sales of baked goods in Eastern Europe recorded slightly slower real value growth in 2020 than a year earlier. Although the arrival of Coronavirus (COVID-19) in the region saw consumers stockpiling certain products, this did not extend to bread in…

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Strategy Briefing

The Coronavirus Era: Where and How Consumers Shop in Food and Nutrition

Apr 2021

The coronavirus pandemic has significantly changed where and how consumers shop. Businesses must analyse this evolution and reshape their selling strategies accordingly. This report delves into these two important aspects of shopping, where and how,…

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