Continued economic uncertainty and ongoing health and wellness trends will be key contributors to growing interest in high protein diets. As such, brands in the US will be seen to highlight their existing protein content, and to update formulations to further elevate the protein content.
Despite rising opportunities from functional trends such as high protein, manufacturers will need to manoeuvre the increasingly negative public perception of dairy products, and subsequent competition from plant-based alternatives. Challenges such as lactose intolerance and ethical concerns over animal welfare in the dairy industry will divert attention towards lactose free items, even if not plant-based.
Entering another year of socioeconomic uncertainty, price point and taste will remain stable bottom lines for consumers. Hesitant to fully let go of conservative spending habits, consumers will continue to make careful selections at the grocery store, increasingly comfortable with replacing products and brands as necessary.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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