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Middle East Consumers Choose Drink Brands that Resonate with Their Values
Alexandra Molokova
More Middle Eastern consumers are looking for brands that align with their values, for example local sourcing and sustainability. In an age of social media, consumers are looking beyond pricing when making drink brand choices, and seeking those brands that resonate more with their values.
How Fashion Players Can Add “Value” with Volume Sales Under Threat
Marguerite LeRolland
As Global Fashion Agenda’s Global Fashion Summit 2024 is about to take place in Copenhagen during 21-23 May, Euromonitor International looks at the EU Right to Repair and how, more generally, the regulation shaping up in Europe is increasingly trying to limit high-volume fast fashion models and pushing for added-value services such as repairs, rental and resale to drive circularity in fashion.
Chart of the Month: Consumers and Companies Align on Climate Concerns and Sustainability Action
Paula Ferolla
Many consumers strive to make sustainable choices in their purchases and daily habits. This puts increased pressure on brands to provide transparency and ethical products and services to their customers. In response, many companies have a proactive sustainability strategy in place.
Sustainability Gaining Momentum in Home Care in Middle East
Steve Odinga
Home care in the Middle East is undergoing a remarkable transformation, driven by the convergence of two factors: a surge in consumer demand for innovative cleaning solutions and the active promotion of sustainable and eco-friendly practices by governments. As such, consumers are seeking cleaning solutions that offer eco-friendly formulations, sustainable packaging, and stress-relieving fragrances tailored to regional preferences
Unwrapping Sustainable Packaging: Redesign for Circularity
Jorge Zuniga
During the current Global Recycling Awareness Week, celebrated on March 18th, it is worth noting that five fmcg industries contributed to four trillion retail packaging units in 2023, a figure expected to rise by 2% by 2026, according to Euromonitor’s packaging data. In this week that aims to generate awareness around the environmental significance of recycling, it is also important to understand that addressing sustainability is not only a moral requirement but also a business opportunity.
Megatrends: Quantifying Sustainable Living
Jorge Zuniga
Sustainable living continues to hold significant relevance for both consumers and corporations, as ethical considerations and moral values grow in importance. This is particularly true in light of the tightening regulations surrounding sustainability reporting and the validation of sustainable claims across the EU, UK and US.