Launching new product innovations and pushing ongoing pricing promotions will remain important to drive sales in contact lenses during the forecast period. However, brands are anticipated to increasingly shift their focus to using celebrities, influencers and other well-knowns in order to boost their image, communicate key messages and expand their consumer base through connecting with more people.
Players both big and small in contact lenses are expected to up their investment in omnichannel strategies over the forecast period in a bit to expand their target audiences and facilitate nationwide reach. For example, Johnson & Johnson provides a free delivery service – Johnson & Johnson Vision Delivery.
Thailand’s ageing population means presbyopia-focused products have room for further growth, and the forecast period is thus set to see more options serving age-related farsightedness. The colour cosmetic lenses segment is another area with protentional for expansion as local consumers are looking for special products with added value.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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