Skin care is projected to register a positive performance over the forecast period in volume terms. Value sales (at constant 2023 prices) are however expected to be negatively impacted by a gradual decline in unit prices following the strong hikes seen during and after the pandemic.
Within skin care, Italian consumers will continue to focus on high-performance and innovative products, giving considerable attention to key active ingredients, such as hyaluronic acid, retinol and vitamin C. These ingredients were previously mainly present in anti-agers but have gradually entered other categories including face masks, lip care and toners.
Pharmacies saw gains during the pandemic as rival distribution formats were subject to stricter constraints. However, the channel has been losing share with consumers turning to the mass market and beauty specialists due to the cost-of-living crisis as they search for more affordable options such as mass dermo cosmetics and promotional activities.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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