Euromonitor International leads the world in data analytics and research into markets, industries, economies and consumers. We provide truly global insight and data on thousands of products and services; we are the first destination for organisations seeking growth. With our guidance, you can make bold, strategic decisions with confidence.
We are an independent provider of global business intelligence, market analysis and consumer insights. From local to global and tactical to strategic, our market research solutions support decisions on how, where and when to grow your business. With offices around the world, analysts in over 100 countries, the latest data science techniques and market research on every key trend and driver, we help you make sense of global markets.
Our research
Unlock your potential with our cutting-edge research into markets, industries, economies and consumers. Armed with a vast array of trusted sources, we expertly shape that into comparable data across markets, turning information into actionable insights. We reveal the beauty and insight within the numbers, opening multiple opportunities that help drive you towards success.
Global network
We have an extensive information network spanning the far reaches of the globe. With analysts based in 100 countries and our global industry specialist teams, we deliver localised and accurate information with authority, granting you access to highly specialised research, comparable across geographies.
Market trends
Making informed, strategic decisions has never been more important. Predicting future trends to help move your business forward relies on a deep understanding of the world. Whether you’re moving into new geographies or getting ready for the next stage of development, we can help you navigate a path towards growth.
We combine history and modernity to provide a perfect blend of wisdom and innovation, harnessing the power of past, present and future.
We have been a leading provider of data analytics and research into markets, industries, economies and consumers for over 50 years and we’ve learnt a few (million) things along the way. One thing we know absolutely is that change is a constant, and the best way to navigate the unknowable, is with data. Our extensive heritage, our seasoned staff and our exceptional collective wisdom add a human touch to our data. We’re also always evolving, and that’s why we use the latest technologies, incorporate Artificial Intelligence and leverage data science alongside our established approaches. Developments in Machine Learning have given us the tools to make sense of vast volumes of data, uncovering hidden patterns and gaining actionable insights that were previously unimaginable. The benefits of embracing new technology are transformative, and combined with our collective wisdom and wealth of experience, we offer you a competitive advantage.
Local flavour to global data.
Sizing up new markets without a local guide is ill-advised. Our network of local analysts is a powerful force, giving us direct access to unique cultural, economic and social dynamics in 100 countries. It’s not just about the data they provide; we also have on-the-ground, face-to-face conversations with experts who have deep insights into local businesses, complex cultural practices and market trends that may not be visible from afar. This is information that reaches beyond data and statistics, and into the collective knowledge and experience of industry insiders. Understanding the nuance of local markets gives you a clear way to tailor your products and services to specific local habits. As well as understanding the inherent subtleties of in-country operations, our network is briefed to identify emerging opportunities, detect approaching risk and support you in navigating the local landscape.
Robust data from reliable sources.
Meticulous data collection, expert processing of information, a rigorous approach to data handling and our reputable sources are all fundamental to the service we provide. We retain complete control over the quality, reliability and veracity of the data we build and own, making our sources transparent. To optimise the usefulness of our research and help you navigate the information you receive, we have built an accessible, user-friendly knowledge hub called Passport. Passport brings together data and research that is captured and analysed across multiple sources and timeframes, to generate a complete guide to consumer behaviours, market trends, industry insights and economic forecasts. This unique combination enables you to make informed decisions from a single, trusted platform.
A standardised and accurate methodology.
Cross-country comparison is crucial and our unique standardised globally-applicable taxonomy makes it easy. We have developed these proprietary category, company and brand taxonomies over decades so that we can draw reliable, meaningful conclusions, identify global trends, evaluate market performance and make sure every decision is absolutely informed. Our standardised approach means maximum accuracy and minimum bias, providing results that are reliable, credible and consistent. We can categorise data into a common language and framework and provide a real understanding of consumer behaviours and trends that stretch beyond borders.