With turnover of USD621 million, Saudi Arabia accounts for 9.5% of the Middle East and North Africa total in 2023. The industry’s profitability increases and stands at 49.2% of turnover in 2023, the highest regionally. The costs of the industry decrease by 4.2% in 2023, largely driven by declining B2B costs. The total number of companies decreases in 2023, to 1,946 units. The industry is fragmented, with the top five companies generating 12.4% of total production value in 2023. Tihama Advertising & Public Relations Co is the largest company in Saudi Arabia, generating 4.1% of the industry’s total turnover value in 2023. B2B drives market demand, with B2B spending representing 95.0% of total demand in 2023.
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This Euromonitor industrial report provides unique information on Advertising in Saudi Arabia: ISIC 743. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Advertising in Saudi Arabia: ISIC 743 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
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