Africa

Average unit prices of sweet biscuits, snack bars and fruit snacks in Tunisia are experiencing increases, primarily due to high inflation and related rising costs of raw materials, particularly imported ones like wheat and sugar. Brand owners are…

National Brands is set to continue to lead sweet biscuits in retail value terms in 2023, despite strong competition from private label lines and rising unit prices in South Africa. During 2023 unit prices are set to increase by double digits, driven…

Sweet biscuits, snack bars, and fruit snacks is declining in retail volume terms in 2024 in Nigeria, falling to the same negative impact of inflationary conditions on consumer spending as is seen throughout all snacks categories. High inflation…

In 2024, sweet biscuits, snack bars and fruit snacks in Morocco is seeing development driven by out-of-home consumption trends and rising interest in healthy eating. Sweet biscuits are highly popular type in Morocco and as such the segment continues…

Sweet biscuits, snack bars, and fruit snacks in Kenya is undergoing a transformation driven by two key consumer trends in 2024: price sensitivity and a growing focus on health.

Retail volume sales of sweet biscuits, snack bars and fruit snacks in Egypt are set to continue to expand during 2024, with the rate of growth expected to be similar to the previous year. This is in spite of rising prices, driven by rising raw…

Consumer price sensitivity is a major factor influencing biscuit purchases in Cameroon in 2024. This translates to a strong preference for plain and filled biscuits, considered more affordable. Earlier in the year, leading brands like Naya, Delys,…

As with other snacks in Algeria in 2024, constant value growth is expected to be minimal, as inflation continues to bites. As a result, consumers prioritise value for money and local economy brands benefit. However, a growing offering of flavours and…

In 2024, consumers of sugar confectionery in Tunisia continue to exhibit significant price-sensitive purchasing choices. This consumer behaviour is influenced by the substantial price increases seen in the category, primarily attributed to inflation…

Sugar confectionery is set to record high single-digit retail current value growth in 2023; however, rising unit prices are expected to drive down retail volume demand. Most categories are projected to see double-digit growth in unit prices as a…

Sugar confectionery in Nigeria is falling in the face of the negative impact of inflationary conditions and a weak economy in 2024. Local consumers grapple with falling incomes and reduced spending power and are thus prioritising core and essential…

2024 is seeing positive retail volume sales for sugar confectionery in Morocco, though the pace has not picked up since 2023 and has slowed since 2022 is a trend set to persist throughout the forecast period. The category is sizeable and demand is…

Sugar confectionery in Kenya is experiencing significant growth, fuelled by a steadily expanding population and rising disposable incomes. This translates to increased consumer indulgence in sugary treats. The affordability of sugar confectionery…

The market for sugar confectionery in Egypt is expected to witness a slight decline in sales in retail volume terms in 2024. This is due to significant hikes in the prices of imported raw materials, such as sugar, thanks to multiple currency…

Sugar confectionery, as a product area as a whole, is set to achieve solid growth in retail value sales terms in 2024 in Cameroon. This strong increase in value is largely driven by inflationary pressures, however, as volume growth is more modest.…

As with other snack segments in Algeria in 2024, volume growth for sugar confectionery is expected to be muted, as retail prices continue to rise. As such, local players focus on low and mid-priced ranges. They also offer frequent promotions and…

Volume sales of snacks are expected to continue on a growth path in 2023 with growth seen across all categories. The resumption of society and busy lifestyles is promoting snacking, although inflationary pressures are making consumers price…

Over 2024, snacks in Tunisia is projected to continue to register moderate retail volume and double-digit retail current value growth. This reflects a resilience in terms of consumption in the face of strong price increases across categories. Higher…

Over 2024, retail volume sales of snacks in Tanzania are set to grow marginally faster than in 2023, supported by a fuller return to pre-COVID-19 lifestyles, population growth, urbanisation, a wider offer and distribution and unit price…

2023 has marked another tough year for consumers in South Africa, with double-digit food inflation, rising interest rates, and continuous rolling blackouts (loadshedding). Loadshedding has affected the entire supply chain, as well as consumers, as…

In 2024, Nigeria’s snacks industry remains impacted by high inflation that has persisted, and risen, since 2023. This has led to volume sales declines across all categories, including those that are considered locally as more essential and have…

Snacks in Morocco continues to be impacted by the war in Ukraine in 2024, suffering from rise in energy and raw materials prices at the international level. These same tensions are also being felt at the national level, with the increase in the price…

Snacks in Kenya is undergoing a period of significant transformation, driven by a confluence of factors including inflation, evolving consumer preferences, and emerging trends. Inflationary pressures have led to increased production costs, prompting…

The snacks market in Ghana is set to experience a slight decline in both retail volume and value sales in 2024. Prices have risen as manufacturers have passed on significant increases in the costs of raw materials, packaging, energy, storage and…

The snacks market is set to be hampered by high inflation in 2023, leading to muted growth of non-essential categories, such as boxed assortments. While the market is recovering from the economic shock of COVID-19, with sales maintaining positive…

The market for snacks in Egypt is expected to witness modest growth in retail volume terms in 2024, continuing the trend of the previous year. This will be accompanied by high double-digit current value growth, driven by significant increases in…

Snacks is seeing steady growth in retail volume terms in Côte d’Ivoire in 2024, despite the fact that elevated inflation has put pressure on prices and on the general cost of living. As such, consumers remain highly price sensitive, which is…

Inflation remains a concern in Cameroon, with the National Institute of Statistics predicting a rate of around 7% in 2024. This stems largely from the February 2024 fuel price increase, impacting transportation costs and ultimately the prices of…

Sales of snacks in Angola are set to contract in 2024 as demand drops in several snacks categories, despite their wide range of products available across the price spectrum. The robust expansion of local manufacturing due to government incentives and…

It is expected to be a muted performance for snacks in Algeria in 2024. With inflation continuing to be high, there is only expected to be minimal constant value and volume growth, and with similar growth across all snacks. That being said, inflation…

Consumers of savoury snacks in Tunisia exhibit high price-sensitivity, which strongly impacts category development. In 2024, the average retail current unit price is expected to continue to see a double-digit increase, driven by high inflation and…

The top players in savoury snacks are set to continue to record value share declines in 2023, mainly driven by higher unit prices. The weather continues to hamper the local production of potatoes used in the production of potato chips. While the…

Savoury snacks in Nigeria is seeing volume sales fall in 2024, suffering the impact of inflation, weakened consumer spending power, and rising unit prices – depreciation of the local currency is leading to price hikes in in imported finished products…

Savoury snacks in Morocco is seeing continued strong performance in retail volume terms in 2024, with nuts, seeds and trail mixes leading the way, albeit from a fairly low base. Nuts is rising faster than any other segment within the overall…

The economic landscape in Kenya is conducting the orchestra of consumer behaviour in packaged food, including savoury snacks, in 2024. Inflation has taken centre stage, leading to a heightened focus on affordability. Kenyans are becoming increasingly…

Savoury snacks represents the most dynamic category of the snacks market in retail volume terms in Egypt, with this trend set continue in 2024. This is due to the fact that the prices of such products are generally more affordable in comparison to…

Savoury snacks has remained the smallest of the main snacks categories in Cameroon in retail volume sales terms in 2024. This is mainly explained by the traditional preference for sweeter and more indulgence-oriented snacks among local consumers. For…

Savoury snacks are not a particularly big product terms of value sales in Algeria and in 2024, It is expected to register muted constant value and volume growth. With inflation continuing to be high, value for money continues to be a key driver of…

With regard to ice cream in Tunisia, consumers exhibit significant price-sensitivity. This sensitivity to pricing has been exacerbated by economic crisis and high inflation towards the end of the review period. Price rises can also be attributed to…

Rolling blackouts (loadshedding) have persisted in 2023, averaging stage 4 for the year (at the time of writing this report), which means that consumers experience power cuts for three to four two-hour slots per day. As a result, consumers have cut…

Ice cream in Nigeria is suffering from declining retail volume sales in 2024, with inflationary pressures undermining consumer purchasing power and aa depreciating local currency making products less affordable for most consumers as prices rise. The…

Retail volume sales of ice cream continue to expand in Morocco in 2024, rising at the same rate as was recorded in the previous year. Rising food and energy prices, due to the disruption of global supply chains, have weakened the purchasing power of…

A confluence of factors, including rising inflation and increasing production costs, has made Kenyan consumers more sensitive to price in 2024. This newfound price consciousness is translating into a shift in purchasing behaviour, with consumers…

Demand for ice cream in Egypt is expected to remain fairly stable in 2024, despite a difficult economic climate. Consistent with trends in other areas of the snacks market, the category has been subject to significant price increases, in the context…

Price sensitivity is a major factor influencing ice cream purchases in Cameroon in 2024. As the cost of living rises, ice cream sold by roadside vendors is experiencing a resurgence. Despite long-standing concerns about hygiene, these vendors offer a…

Ice cream is big business in Algeria and it continues to be the biggest snack by far in terms of value sales in 2024. That being said, growth in constant value and volume sales is expected to be modest, as rising prices continues to dampen value…

Average unit prices of gum in Tunisia are experiencing significant growth, primarily driven by high inflation and related increased costs of transportation and production. Despite these economic challenges, gum in Tunisia is expected to continue to…

Although retail volume sales of gum are expected to return to a slight decline in 2023, the category is set to record strong single-digit retail current value growth in 2023, primarily driven by price rises, value-added options, and flavour…

Retail volume sales are falling in gum in Nigeria in 2024 as the category struggles in the face of high inflation and squeezed household budgets. Gum is also recorded strong rises in unit prices, impacting on consumer demand - with reduced incomes…

Retail volume sales for gum in Morocco continue to rise in 2024 as players invest in healthier variants in response to consumers’ growing health concerns of consumers. Players such as Mondelez and Foods & Goods (with the latter the local distributor…