Africa

As the economic situation in Tunisia remains challenging, with high inflation rates and a decrease in purchasing power, there has been a rise in the number of economy yoghurt products in 2023. Local brands such as Délice, Vitalait, Natilait, and YAB…

Sour milk products are commonly preferred by lower-income consumers, who are particularly susceptible to price increases. These consumers often opt for such products due to their relatively lower cost compared with other dairy items, making sour milk…

Yoghurt and sour milk products experience positive volume growth in 2023 despite prevailing economic challenges. The product area bounces back from negative volume growth observed in 2022, attributed to inflationary conditions that affected both…

Yoghurt sales saw a deceleration in volume growth during the first half of 2023, primarily attributed to the challenging economic landscape and declining disposable incomes. Amid the global economic recession, consumers exhibited a trend of…

There is expected to be moderate current value and volume growth for yoghurt in 2023. Local production ensures affordable prices and stable supply. That being said, smaller offerings of 100ml are more popular in 2023, as it is less of a financial…

Yoghurt and sour milk products is witnessing a small increase in retail volume and value during 2023, despite the big increases in prices by more than 60%. These increases are driven by the rise in raw milk and animal feed prices, in addition to low…

The Cameroonian yoghurt market is overwhelmingly controlled by local entities, capturing more than 90% of the market share, while imported brands struggle to secure even a small fraction of the market. These local companies maintain their success due…

The ongoing economic hardship is affecting household incomes in Algeria, which is leading to slower retail volume growth of yoghurt and sour milk products in 2023. The international issues caused by the war in Ukraine continue to affect the local…

Pens is set to remain the biggest category within writing instruments in value terms in 2023, with pencils also remaining a significant category. Pens and pencils are expected to see positive current value growth rates in 2023 despite the tough…

Wound care in Tunisia is experiencing a significant increase in unit prices in 2023 compared to previous years.

For many consumers wound care items are considered non-essential and appear rarely in monthly grocery shopping baskets. Wound care products are rarely bought in high volumes or even on a regular basis. Consumers who purchase wound care products only…

In adhesive bandages, new technologies and delivery formats have been introduced. Waterproof adhesive bandages have gained popularity, offering protection in wet environments and during activities like swimming. Furthermore, there has been a rise in…

All wound care categories are poised to register improved results in volume and current value growth terms in 2023. The uptick in demand has been supported by the resumption of pre-pandemic routines, with Moroccans becoming more likely to suffer…

Wound care exhibited modest volume growth in 2023. In the inflationary climate, local brands have emerged as the preferred choice for consumers in lower income brackets, owing to their affordability and accessibility through traditional distribution…

Consumers usually buy wound care when they immediately need it, and as such, it is not a frequently purchased product. Most consumers do not keep a stock of products within the household, which limits growth. Furthermore, Egyptian consumers would…

Demand for wound care is muted, compared with most other consumer health products in 2023. Consumers typically buy these products on a need basis, with only higher-income consumers keeping basic wound care items at home for potential emergencies. As…

Performance in wound care is expected to be better than the previous year, with volume sales slightly up, in comparison with a decline the previous year. The full opening of society, post pandemic, supports volume sales, as people are more active.…

The first live-action Barbie film was released in South Africa in 2023, encouraging many apparel and footwear specialists to stock various licensed clothing items featuring the Barbie logo. Watching the Barbie film for many local consumers was a…

Womenswear in Nigeria recorded a strong decline in volume sales in 2023 due to the challenging economic conditions in the country, with value growth being largely due to significant price increases. High inflation limited consumer spending power…

In response to Morocco's hot climate, loose trousers, loose tops, and dresses have surged in popularity. Dresses, especially, have seen significant growth as they cater to both conservative and less conservative women. This trend aligns with a…

Womenswear witnessed a decrease in volume sales in 2023, with retailers hit hard in the first quarter of 2023 as prices soared. The devaluation of the Egyptian pound in December 2022 led to a sharp slowdown in the economy, as input costs skyrocketed.…

While wipes in Tunisia registered double-digit percentage value growth, constant value growth was much more moderate, as inflation continued to be high and consumers prioritised essentials, as purchasing power fell. Baby wipes continued to account…

High inflation towards the end of the review period, where some products faced significant unit price increases, placed pressure on demand for wipes in South Africa, while value sales continued to record impressive growth. Therefore, consumers turned…

Wipes in Nigeria suffered category-wide declines in terms of volume sales in 2023, in response to negative economic conditions. In particular, high inflation caused by hikes in fuel prices, and a weakened local currency collaborated to severely…

In 2023, the wipes landscape saw increased penetration in Moroccan, leading to double-digit retail value growth, with consumers appreciating the convenience and hygiene offered by these products. While some wipes categories, such as general-purpose…

Wipes are extremely underdeveloped in Kenya, with close to all sales generated by baby wipes. There are no visible sales of household products; in addition, the consumer base is limited to urban middle- and upper-income consumer bases with higher…

Personal wipes in Egypt experienced a decline in sales volume in 2023, largely attributed to a significant increase in prices. Despite the enduring health and wellness trend, personal wipes were deemed non-essential by consumers facing economic…

Personal wipes in Cameroon continues to be dominated by baby wipes in 2023 as the shift to disposable baby diapers has spurred demand for baby wipes. The increased presence of several economically priced brands, including Softcare, Familia, Cutties,…

In 2023, demand for wipes in Algeria remained healthy, especially as prices were kept at a reasonable level despite soaring inflation in the country due to the ongoing economic downturn. The category also benefited from not yet being mature and fully…

In 2023, wine in Tunisia saw a significant shift as the gap between imported and local wines began to diminish. Although imported wines historically represented less than 3% of total consumption, their presence in upscale restaurants, hotels, and…

Wine in South Africa witnessed challenges amid harsh environmental impacts in 2023. As a result, there was a smaller harvest by local grape producers. However, forecasts for crops are positive, although lower than yields when measured against the…

Wine is a relatively niche category in Nigeria that is growing from a low base, due to the growing desire for novel types of alcoholic drinks among Nigerians and an increase in the female drinking population. Wine is typically consumed on social…

Wine in Morocco saw modest volume growth in 2023, with demand supported by the rise in foreign tourist arrivals. The country’s success at the 2022 FIFA World Cup in Qatar had a noticeable impact on tourism, by attracting more travellers to the…

Wine in Kenya is experiencing robust growth driven by the country’s expanding middle class who have an increasing appreciation for wine. This expansion is predominantly fuelled by increased consumer awareness, which in turn is a result of concerted…

The market for wine in Egypt saw a healthy performance in 2023, with the rate of volume growth exceeding that beer and spirits, the two largest revenue-generating categories. This was within the context of multiple new launches at various price…

In 2023, total value sales of wine in Cameroon experienced robust growth, fuelled by a consistent increase in imports. Vermouth imports notably surged towards the end of the review period. Sparkling wine, particularly champagne, has seen double-digit…

In 2023, wine in Algeria saw a boost in volume growth driven primarily by international tourism and the foodservice sector. The social and celebratory aspects of wine drinking played a crucial role in this growth, as the opening of new bars and…

Slimming teas is experiencing high demand in Tunisia in 2023, with particular attention being paid to the category leader, BiOrigine Thé Minceur from Laboratoires Vitarmonyl. Tunisian consumers are increasingly seeking natural and holistic approaches…

Despite the tough economic conditions in South Africa in 2023, consumers remain dedicated to their health and wellbeing. As such, they are still prioritising activities such as going to the gym, outdoor sports and taking a walk after work, with even…

Overweight and obesity have witnessed a surge in Nigeria, particularly in urban areas where the consumption of processed, unhealthy foods high in fats and calories is prevalent. Consequently, there has been an increased demand for OTC medications to…

Weight management and wellbeing products have continued to gain popularity in Morocco in 2023, with weight loss supplements and meal replacement – the only categories to record significant sales – both poised to post improved results in volume growth…

Weight loss supplements accounted for the largest proportion of sales in 2023, partly due to the wider availability of brands and higher unit prices compared to slimming teas. With the rising cost of living, consumers are shifting their expenditure…

Unhealthy eating habits acquired during COVID-19 lockdowns continue to fuel demand for weight loss products in 2023. Many Egyptians gained weight during the pandemic due to limited mobility and a surge in indulgence occasions. Since lockdown…

Values sales continued to be low for weight management and wellbeing, but there was healthy growth. Obesity is a growing issue in Cameroon and this supported value and volume growth. Also, culturally, curvier women were traditionally perceived as…

In 2023, weight management and wellbeing is set to post positive value and volume growth. This is primarily fuelled by rising obesity rates and growing awareness of the many health risks associated with being overweight or obese. Thus, there is a…

Demand for wearable electronics in South Africa continues to grow strongly. Consumers are becoming increasingly aware of the benefits linked to adopting a healthy lifestyle, resulting in them engaging in daily physical activity, including going to…

Wearables are expected to be the standout performer in 2023, registering double-digit volume growth and that is despite continuing high inflation and also significant currency devaluation, which is making imported products even more expensive.…

Wearable electronics are becoming increasingly popular with the category set to record a double-digit increase in volume and current value sales in 2023. Preventative health is the main driver of value sales of wearable electronics, as consumers look…

Wearable electronics is enjoying healthy growth in retail volume and current value terms in 2023. In the face of a weaker Egyptian pound and high inflation rates, average unit prices climbed by some 17% in 2022 and a further 14% in 2023. Import…

Tunisia is currently experiencing a shortage of vitamin A due to the fact that the main products that are distributed in the country are imported by the Central Pharmacy, but these are in short supply. This shortage has created challenges in meeting…